Senior Specialist, Marketing Communications

OSL Retail Services Inc.; Mississauga; On-site; CAD 70,000 - 75,000; Full time

Job summary

A leading company in retail marketing is seeking a Senior Specialist in Marketing Communications to drive integrated campaigns. The ideal candidate will orchestrate collaboration across various departments to achieve business objectives, ensuring brand integrity and successful engagements through creative execution. This role offers a competitive salary, substantial benefits, and opportunities for professional development in a supportive environment.

Benefits

3 weeks’ vacation plus additional flex days

Comprehensive benefits

RRSP Matching program

Training and development opportunities

Qualifications

• 3+ years’ experience in a similar role.
• Experience in Direct or Digital Marketing in B2B and B2C.
• Strong background in loyalty programs.

Responsibilities

• Lead execution of Consumer / Business Marketing plans.
• Project manage the executional details including budget.
• Develop creative briefs for agency collaboration.

Skills

Analytical Skills

Problem Solving

Presentation Skills

Customer Acquisition

Customer Retention

Education

University level accreditation in business or Marketing

Tools

Adobe Campaign

Adobe Audience Manager

Adobe Analytics

MS Excel

MS Word

MS PowerPoint

Job description

Overview

It’s an exciting time to be at OSL Retail Services, working for a people focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us to new heights. And we’re on the lookout for talented people who share our vision and values and want to join us in this journey.

The Company:

OSL was established in 2012 in Mississauga, Ontario, to provide clients with customized designed sales solutions in retail, direct sales, merchandising and customer acquisition. Our culture is our foundation. Passionate employees, great customer service and long-term relationships are all built upon that foundation. We value people, passion, honesty, respect, and integrity. Our Vision is to be the premier sales organization in North America by enriching the lives of all people and the communities we live in. Our Values are, Belonging, Collaboration, Responsibility, Passion, Over Achievement, and Innovation.

The Position:

We are currently seeking a Senior Specialist, Marketing Communications. The successful candidate will have collaborated with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs and ensure alignment among key stakeholders. They will have experience in managing multiple agencies and partners (internal and external) to concept, develop and execute all creative and messaging that is relevant to target audiences and specific communication channels

What you’re responsible for:

• Contribute to the development and lead execution of assigned Consumer / Business Marketing plans that align to divisional goals and objectives
• Leads creative development and execution for the Mobile portfolio across assigned consumer / customer touchpoints including traditional and non-traditional mediums including, but not limited to, broadcast, print, in-store, digital/social media, loyalty initiatives, promotion, events and support PR efforts
• Leverage Marketing Intelligence insights to optimize strategy and executional elements.
• Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementation
• Develop creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner IMC development
• Act as the champion for brand integrity and compliance in all materials; Responsible for downloading brand assets, producing brand playbooks, obtaining alignment on messaging. Reviewing any materials and or messaging related to the brand assets to ensure consistency and alignment with positioning. Gains final alignment with Marketing Leadership Team
• Provide liaison with HQ, NAHQ/SEA or third parties to source marketing assets, best practices
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
• Review key programs to ensure ROI targets are achieved

To join our team:

• A University level accreditation in business or Marketing
• 3+ years’ experience in a similar function
• Experience in Direct or Digital Marketing in a B2B and B2C environment including database management, email, push notification and SMS marketing
• Experience managing loyalty programs and/or lifecycle-based communications
• Experience with marketing automation and analytics tools, including Adobe Campaign, Audience Manager and Adobe Analytics
• Experience with and understanding of complex database marketing techniques including, but not limited to, platform set-up and configurations, segmentation, analysis, data feeds and familiarity with the legal framework around database marketing in Canada
• Strong background in customer acquisition, re-engagement and retention strategies
• Excellent analytical and problem and excellent presentation skills with the ability to distil complex analysis and program recommendations into concise management information
• Proficient in MS Excel, Word and PowerPoint

What we offer:

• A competitive base salary $70k-$75k per year, plus bonus and other perks
• 3 weeks’ vacation plus additional flex days
• Comprehensive benefits
• RRSP Matching program
• Training and development opportunities to grow your career with one of Canada’s Best Managed Companies
• A supportive workplace culture and work environment

Interview Process:

• Step 1:If your profile is a match, we will invite you for a first conversation with the recruiter
• Step 2:The next step is an in-person interview with the hiring manager
• Step 3:The final step is a virtual interview with the Director of Operations Excellence

If this sounds like you and you’re excited to be a member of our team, pleaseapply now. We thank all interested applicants; however, only qualified candidates will be contacted. This position requires successful completion of a criminal background check.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

OSL is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply.