Senior Specialist, Corporate Content

British Columbia Lottery Corporation; Kamloops, Vancouver; Hybrid; CAD 88,000 - 137,000; Full time

Job summary

The Senior Specialist, Corporate Content at British Columbia Lottery Corporation (BCLC) leads cross‑channel content strategies to build awareness of BCLC’s mandate and community impact. You’ll partner with communications, social, marketing and external partners to craft timely stories for players, the public and stakeholders.

You’ll develop editorial guidelines, monitor content performance and ensure consistent tone of voice, while guiding content governance for corporate channels and supporting

Qualifications

• Degree or diploma in communications, public affairs, marketing, journalism and/or public relations.
• 4–6 years current, related experience in a strategic, content‑focused communications position.
• Demonstrated experience in the development and implementation of strategic and proactive content strategies and communications plans.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Develops and implements corporate content strategies for owned and earned communications channels, including corporate website(s), videos, advertorials, media materials, presentations, fact sheets, infographics, reports and speaking notes.
• Researches and develops engaging content that effectively communicates with players, the public, media outlets and other target audiences to build understanding of BCLC and the gaming industry.
• Collaborates with communications, social media, marketing and other internal teams to align content strategies and outcomes across all BCLC channels and to cross-promote effectively across channels.
• Manages external partners and agencies supporting corporate-content development (videos, photography).
• Consults with stakeholders on corporate messages, audience, delivery and best practices for communications.
• Supports consistent positioning and tone of voice across corporate channels; develops and oversees content governance.
• Develops, analyzes and shares corporate content metrics.
• Proactively cultivates relationships with internal teams and maintains the reputation of the Communications Department.
• Supports public relations and proactive earned-media activities through aligned corporate-owned content.

Skills

Copywriting

Project management

Stakeholder engagement

Content strategy

Adobe Creative Suite

Digital media

Education

Communications degree

Tools

AEM

Photoshop

Premiere

Job description

Select how often (in days) to receive an alert: Create Alert

Job Function: Communications and Social Purpose

BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work. Most of our jobs can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

74 Seymour Street W, Kamloops

This is a Permanent, Full Time opportunity

Expected Salary Range: $87,530.00 - $109,414.00 - $136,768.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.4 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

Job Summary:

The Senior Specialist, Corporate Content supports building understanding of BCLC by providing strategic advice and support to bring content and stories about BCLC to life through engaging and timely corporate content – in various formats for a full range of audiences. The Senior Specialist, Corporate Content works collaboratively with key internal and external stakeholders to develop and implement corporate content strategies that support strong awareness of BCLC and its business priorities and initiatives.

Accountabilities:

Develops and implements corporate content strategies for owned and earned communications channels, including corporate website(s), videos, advertorials, media materials, presentations, fact sheets, infographics, reports, articles and speaking notes.

Researches and develops engaging content that effectively communicates with players, the public, media outlets and other target audiences to build understanding of BCLC and the gaming industry and to support corporate initiatives and objectives.

Collaborates with communications, social media, marketing and other internal teams to foster alignment of content strategies and outcomes across all BCLC channels and to cross-promote effectively across channels, as needed. Supports in creating corporate website content in co-ordination with Senior Social Media Specialist to further enhance public & player experience.

Manages external partners and agencies supporting corporate-content development (videos, photography), where necessary.

Consults with stakeholders on corporate messages, audience, delivery and best practices for communications and provides recommendations based on desired outcomes and BCLC’s external communications strategies.

Supports consistent positioning and tone of voice across corporate channels. Develops and oversees other editorial guides as required. Develops and oversees content strategy, content development and content governance for corporate website(s). Monitors media, issues and other activity that may affect BCLC and the gaming industry and recommends content‑strategy changes in consideration of external factors.

Develops, analyzes and shares corporate content metrics.

Proactively cultivates strong relationships with internal teams and helps maintain the reputation of the Communications Department through professionalism, innovation and positive contributions in meetings.

Supports public relations and proactive earned‑media activities through aligned corporate‑owned content generation to help build understanding of BCLC and the gaming industry.

Minimum Required Qualifications:

Education and Experience

Degree or diploma in communications, public affairs, marketing, journalism and or public relations;

4 to 6 years current, related experience in a strategic, content‑focused communications position;

Demonstrated experience in the development and implementation of strategic and proactive content strategies and communications plans;

An equivalent combination of education and experience may be considered.

Technical Requirements

Exceptional written communication/copywriting skills, editing skills and capacity to tailor information for various audiences;

Demonstrated understanding of marketing, communications, and website usability best practices;

Experience with photography, videography and video editing;

Experience or strong understanding of Adobe Creative Suite, or similar products

Advanced understanding of digital media and web content‑management systems (particularly AEM) is an asset.

Effective oral and written communication and interpersonal, presentation, and public‑relations skills;

Demonstrated leadership in developing and maintaining cooperative and productive working relationships;

Capacity for creativity and research and ability to exercise initiative, resourcefulness and judgement;

Accuracy and attention to detail;

Ability to effectively manage multiple tasks and priorities;

Ability to work both independently and within team and to work effectively under pressure to meet deadlines;

Adaptability and flexibility, including ability to manage competing deadline pressures, ambiguity and change;

What’s in it for you

Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement

We pride ourselves on our flexible working model which supportswork-life integration and our 37.5 hour work week

Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong .

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out !

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more !

If you require accommodation so you can be at your best in the interview, please let us know: [e-mail] .

All candidates must be at least 19 years of age and legally eligible to work in Canada

Job Segment:

PR, Content Strategy, Communications, Marketing Communications, Social Media, Marketing