Senior Software Developer

Bally's Interactive; Toronto; On-site; CAD 120,000 - 150,000; Full time

Job summary

Bally's Interactive is seeking a Braze platform SME to lead strategy, configuration, and best practices, owning the technical direction of Braze deployments.

You will build and maintain integrations connecting Braze with player accounts, sportsbook and casino systems, CRM, and data platforms; design data models, events, and segments to support personalised engagement; lead implementations and migrations with minimal disruption to player communications.

Qualifications

• Extensive Braze platform experience and SME ownership.
• Experience integrating Braze with CRM and data platforms.
• Strong data modeling and event design skills.

Responsibilities

• Own Braze as technical and product SME, driving platform strategy.
• Build integrations connecting Braze with player accounts, sportsbook, CRM, and data platforms.
• Design player data models, events, segments, and environments to support personalised engagement.
• Lead Braze implementations and migrations with minimal disruption to player communications.
• Monitor platform usage, campaign performance, deliverability, and data consumption.

Skills

Braze

Data modeling

Integrations

CRM

Campaign analytics

Security & privacy

Tools

Salesforce Marketing Cloud

CDPs

Job description

This role is a current vacancy , and we are actively seeking a candidate to join the team.

Responsibilities:

• Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
• Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
• Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
• Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
• Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
• Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
• Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
• Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
• Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
• Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.

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Salary: $120,000-$150,000 CAD

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