Research & Insights Coordinator

Starcom Canada; Toronto; On-site; CAD 34,000 - 46,000; Full time

Benefits offered by this job

Work Your World program enabling you

Extended long weekends with an extra W

Wellness & Tech benefits

Birthday leave

Professional Development Allowance

Job summary

Starcom Canada is seeking a Coordinator to support Experience Planning, delivering marketing insights and thought leadership across Publicis Media. You will contribute to strategy, research, and media optimization while collaborating with stakeholders inside Publicis and client teams.

The role emphasizes strong communication, data-driven thinking, and the ability to work across multiple projects in a fast-paced environment. Toronto-based, hybrid options may apply.

Qualifications

• Excellent organizational, interpersonal, and time management skills.
• Ability to work independently and proactively but also be a team player.
• Strong Microsoft Office skills, particularly Excel and PowerPoint.
• Solid presentation and training skills.
• Basic knowledge of primary/custom research methodologies, with an interest in learning more.
• Enthusiastic, proactive, flexible and open to learning new things.

Responsibilities

• Take an active part in researching, writing and publishing thought leadership projects for the network which include whitepapers and PubliSEES.
• Take an active part in Lion Squad, our internal think tank as well as Publicis Media Strategy & Research teams.
• Shadow, learn and participate in cross agency collaboration across various clients.
• Prepare competitive reviews for clients.
• Prepare in depth consumer analysis for clients.
• Assist with global requests and contribute to global reports.

Skills

Organizational skills

Interpersonal skills

Time management

Independent working

Team player

Presentation skills

Training skills

Research methodologies knowledge

Tools

Microsoft Excel

PowerPoint

Job description

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Company Description

About Us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What We Offer

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Overview

Reporting to the Experience Planning Director, the Coordinator will be responsible to take an active part in thought leadership projects across Publicis Media. They will also be responsible for delivering marketing insights to help drive the strategic planning process and optimize the media mix to improve return on investment. This is an opportunity to work as part of a dynamic team where strategic thinking and creativity are at the core of the business.

The successful candidate will have superior communication skills and strategic thinking but must also be able to solve business issues using data, creativity, and human insight. Working collaboratively and building relationships with various key stakeholders, within both Publicis and the broader industry, is a key part of this role.

Responsibilities

• Take an active part in researching, writing and publishing thought leadership projects for the network which include whitepapers and PubliSEES
• Take an active part in Lion Squad, our internal think tank as well as Publicis Media Strategy & Research teams
• Shadow, learn and participate in cross agency collaboration across various clients
• Prepare competitive reviews for clients
• Prepare in depth consumer analysis for clients
• Assist with global requests and contribute to global reports

Qualifications

• Excellent organizational, interpersonal, and time management skills
• Ability to work independently and proactively but also be a team player
• Strong Microsoft Office skills, particularly Excel and PowerPoint
• Solid presentation and training skills
• Basic knowledge of primary/custom research methodologies, with an interest in learning more
• Enthusiastic, proactive, flexible and open to learning new things

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary for this position is $40k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.