Senior Social Media and Content Specialist

Smartrend Manufacturing Group (SMG); Winnipeg; On-site; CAD 60,000 - 85,000; Full time

Job summary

A growing company in Manitoba seeks a Senior Social Media and Content Specialist. In this role, you will enhance brand awareness through innovative social media content and strategies, engaging with the community daily. Candidates should have a degree in Marketing and significant experience in digital marketing. An attractive benefits package is included.

Benefits

Competitive compensation package

Group insurance plan with health spending account

Paid Vacation

Company paid shutdown from Christmas to New Years

Matching RRSP program

Opportunities for career development

Qualifications

• 5+ years of experience in social media, digital marketing, and content creation.
• Highly organized, detail-oriented, and results-driven.
• Experience in photography and video editing considered an asset.

Responsibilities

• Develop and manage social media strategies to drive engagement.
• Write and develop content for social media and marketing materials.
• Monitor social media performance and analyze key metrics.

Skills

Strong copywriting skills

SEO understanding

Social media management

Analytical skills

Interpersonal skills

Education

Degree in Marketing

Business Administration

Tools

Adobe Creative Suite

Social media analytics tools

Job description

Who We Are

As one of Manitoba’s fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. has three primary divisions, a customer design parts supplier combining worldwide procurement with domestic inventory and JIT supply, a manufacturer of proprietary safety equipment for the school bus industry and a supplier of custom illuminated signage. What has remained constant throughout our 20+ year history is our dedication to our customers, our team members, and to the values on which we built SMG:

• People – our team is what makes us special.
• Passion – from our hearts and minds, demonstrated through our actions.
• Priority – we put the customer first, every day, in everything we do.
• Partnership – with each other, our customers, and our suppliers.
  
  

We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.

The Position

The Senior Social Media and Content Specialist is a highly motivated and creative individual with experience and enthusiasm for connecting with current and future customers. They share First Light’s mission to increase student safety, is a champion of our divisions, products, and are excited to share our messages. They engage with our target market daily with the goal of building a large online community which ultimately leads to brand awareness and customer acquisition. The successful individual will have a strong command of the English language as they are also responsible for all written content used for marketing purposes.

How You Will Be Making An Impact

• Support the development, deployment, and daily management of social media strategies to drive engagement and meet growth objectives.
• Plan, create, and schedule compelling social media content aligned with brand messaging and lead generation goals.
• Monitor social media performance, analyze key metrics (KPIs), and provide regular reporting to guide content strategy.
• Research trends and best practices to enhance social media effectiveness and audience engagement.
• Write and develop content for social media, industry publications, and all SMG divisions—primarily First Light Safety Products.
• Ensure consistency, accuracy, and alignment across all brand communications, including digital content and marketing materials.
• Manage and update website content for SMG and First Light, supporting ongoing development and optimization.
• Plan and execute targeted email marketing campaigns, including personalization and automation, to support lead generation.
• Collaborate with external PR partners to strengthen brand visibility and communication efforts.
• Assist in executing advertising campaigns for First Light in line with brand strategy.
• Contribute to additional marketing projects and initiatives as assigned by management.
  
  

What Skills And Experience You Require

• Degree in Marketing, Business Administration, or equivalent experience.
• 5+ years of experience in social media, digital marketing, and content creation.
• Strong copywriting skills with a focus on engaging, story-driven content.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.).
• Highly organized, detail-oriented, and analytical.
• Clear, professional communicator with strong interpersonal skills.
• Self-motivated and results-driven, with a strong work ethic, creativity, and ability to manage multiple priorities.
• Understanding of SEO and keyword research for social media content.
• Demonstrated ability to analyze performance metrics across social media, email campaigns and websites.
• Proficient in using social media management and analytics tools.
• Experienced in developing targeted content strategies with tailored messaging for segmented audiences.
• Knowledge of photography and video editing considered an asset.
• Must be able to travel within Canada and the U.S.
  
  

The Benefits Of Being Part Of Our Team

Share with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction.

We offer an attractive benefits package for our team members including:

• Competitive compensation package.
• Group insurance plan with health spending account.
• Paid Vacation.
• Company paid shutdown from Christmas to New Years.
• Matching RRSP program.
• Opportunities for career development in a dynamic, growing industry.
  
  

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.