Senior Social Art Director: Culture-Driven Campaigns

Publicis Groupe Canada; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Publicis Canada is seeking an Art Director who truly understands social. Based in Toronto, you’ll work with brands that want to show up in culture, not just post into the void.

This role rewards a visual thinker, concept maker, and social-native creative who can translate audience behavior, platform trends, and brand ambition into work people actually care about. You’ll concept social-first ideas, shape campaign look and feel, art direct across platforms, and bring high craft to everything from

Qualifications

• 5+ years in a creative agency or related environment.
• Strong portfolio showing social-first thinking, art direction, and platform fluency.
• Deep understanding of how brands show up across social platforms (organic, paid, creator-led).
• Demonstrated platform fluency across Meta, TikTok, YouTube, LinkedIn, and emerging channels.
• Strong communication skills, able to present ideas and defend decisions.
• Experience mentoring junior creatives and leading by example.
• Curiosity with AI tools such as Midjourney, RunwayML, Adobe Firefly, ChatGPT is an asset.

Responsibilities

• Concept and art direct social-first ideas across campaigns, creator partnerships, and integrated moments.
• Turn cultural and platform insights into timely, ownable ideas for social.
• Shape the visual direction of campaigns including look, moodboards, storyboards, and production-ready creative.
• Present and defend creative ideas to internal teams and clients with references and rationale.
• Partner with content writers, strategy, account, media, production, community and creator teams from brief through execution.
• Manage assigned creative workstreams, timelines, feedback loops, and multiple projects in a fast-moving environment.
• Mentor junior creatives and designers with clear direction and constructive feedback.
• Use AI tools thoughtfully to support ideation, visual exploration, mockups, and production workflows.

Skills

Art direction

Social-first thinking

Visual craft

Platform fluency

Communication skills

Mentoring juniors

AI tools awareness

Tools

Midjourney

RunwayML

Adobe Firefly

ChatGPT

Job description

Publicis Canada is seeking an Art Director who truly understands social. Based in Toronto, you’ll work with brands that want to show up in culture, not just post into the void.

This role rewards a visual thinker, concept maker, and social-native creative who can translate audience behavior, platform trends, and brand ambition into work people actually care about. You’ll concept social-first ideas, shape campaign look and feel, art direct across platforms, and bring high craft to everything from