Senior Site Analyst

AIP Connect; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

AIP Connect is seeking a Sr. Site Analyst in Toronto. The role focuses on analyzing site performance across client sites, including paid and earned traffic from media, search, social, and email channels.

You will work with the Associate Director to develop actionable reporting and insights that drive optimization. You’ll use Power BI to visualize results and communicate findings to stakeholders. The ideal candidate has 5+ years of site analytics experience, strong Adobe Analytics skills, and

Qualifications

• 5+ years of site analysis experience.
• Experience with Adobe Analytics and Marketing Cloud.
• Proficiency in MS Excel and PowerPoint.
• Power BI and/or Tableau experience preferred.
• Strong communication and teamwork skills.

Responsibilities

• Investigate insights to explain causality of site performance and suggest experience optimizations.
• Create cutting-edge visualizations to meet client needs.
• Analyze cross-channel campaign performance (media, social, email, site).
• Leverage Adobe Customer Journey Analytics to assess cross-channel performance.
• Monitor quality and drive continuous improvement across projects.
• Lead client conversations on performance and optimization opportunities.

Skills

Statistical analysis

Communication skills

Independent / self-starter

Multitasking

Education

Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science

Tools

Adobe Analytics

Adobe Customer Journey Analytics

Power BI

Google Analytics

Tableau / Looker / Domo

Job description

Open Vacancy:This role is a current, active position and we are accepting applications.

Our client is a global leader in media and marketing, helping some of the world’s leading brands connect with their audiences through data-driven strategies and innovative solutions. With expertise across media planning, buying, analytics, and digital, they deliver impactful results for clients across industries.

About the Role

The Sr. Site Analyst will be responsible for analyzing site performance across a wide array of client sites, including paid and earned traffic generated through media, search, social, email, and other channels.

This role will support the Associate Director in understanding business and analytics needs and developing reporting that enables informed decision-making, generates actionable insights, and drives recommended actions. The Sr. Site Analyst will work alongside a team of resources to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts.

The role will provide exposure to a wide variety of data-driven analyses across media, site, email, and social, while leveraging Business Intelligence tools such as Power BI to effectively visualize and communicate performance.

Responsibilities:

• Serve a multitude of functions including, but not limited to, investigation of insights to explain causality of site performance and then recommend experience optimizations.
• Plan, design, and have ongoing accountability for the creation of cutting-edge visualizations to meet our client’s needs.
• Collaborate with clients and across agency teams to analyze cross-channel campaign performance, including media, social, email and site as well as creative performance.
• Support the evolution of the client’s analytical capabilities, including leveraging Adobe’s Customer Journey Analytics tool to assess individual and cross-channel performance.
• Continuously look for improvements, monitor quality levels, and manage quality problems.
• Lead client conversations related to ongoing initiatives where you help clients understand current performance and identify opportunities to optimize future efforts.

Education & Experience:

• 5+ years of experience in site analysis and advanced knowledge of Adobe Analytics with an understanding of related Adobe Marketing Cloud products.
• Demonstrated experience applying statistical analysis to datasets, visualizing results, and communicating the correct interpretation.
• Highly accountable self-starter with the ability to work well within a group, as well as independently.
• Bachelor’s degree in Engineering, Economics, Mathematics, Business, Computer Science or Data Science preferred.
• Must be proficient in MS Office (Excel and PowerPoint); Excel skills for data analysis required.
• Experience using website analytics tools such as Google Analytics, Adobe Analytics or Adobe Customer Journey Analytics.
• Experience using Power BI, Domo, Looker or Tableau preferred but not required.
• Some business and marketing understanding, to understand performance trends and develop insights into the causality of performance, leading to optimization recommendations.
• Must have strong communication skills, both verbal and written.
• Must be able to handle multiple client projects simultaneously.
• Demonstrated ability to learn new technologies and evolve as business requirements change.

$80,000 - $90,000 a year

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility: If you need any accommodations during the interview process, please let us know.

Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.