Senior Salesforce Administrator

QuadReal; Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a skilled Salesforce Administrator to join their Enterprise Solutions team. This exciting role involves managing Salesforce Sales Cloud and Marketing Cloud platforms, ensuring they meet business needs while driving sales and marketing automation initiatives. The ideal candidate will bring over 5 years of experience, a Salesforce Administrator certification, and a passion for data integrity and CRM best practices. Join a forward-thinking company where your contributions will enhance customer experiences and support sustainable growth in the real estate sector.

Qualifications

• 5+ years of experience as a Salesforce Administrator required.
• Familiarity with Marketing Cloud APIs and SQL is essential.

Responsibilities

• Administer Salesforce CRM and optimize workflows for business success.
• Manage Marketing Cloud modules and collaborate on customer journeys.

Skills

Salesforce Administration

Data Integrity Management

Marketing Automation

Problem-Solving

CRM Best Practices

Education

Salesforce Administrator Certification (ADM201)

Marketing Cloud Certification

Tools

Salesforce Sales Cloud

Salesforce Marketing Cloud

SQL

AMPscript

Job description

About QuadReal Property Group

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $94 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

www.quadreal.com

We are seeking a skilled and motivated Salesforce Administrator with Marketing Cloud experience to join our Enterprise Solutions team. This role will play a key part in supporting our Salesforce Sales Cloud and Marketing Cloud platforms by ensuring they meet business needs and operate effectively. The ideal candidate will manage platform configurations, maintain data integrity, and support sales and marketing automation initiatives to drive business success.

Title: Senior Salesforce Administrator

Department: Enterprise Solutions

Reports To: Director, Corporate Systems

Location: Toronto / Vancouver

Employment Type: Full-Time

Key Responsibilities:

Salesforce CRM Administration:

• Administer Salesforce CRM, including user management, security settings, profiles, and permissions.
• Configure and optimize workflows, approval processes, page layouts, and Lightning components.
• Create and maintain reports, dashboards, and analytics for business insights.
• Manage system integrations and troubleshoot data flow between Salesforce and other platforms.
• Perform regular data audits and maintain data integrity across Salesforce systems.

Marketing Cloud Administration:

• Manage Marketing Cloud modules, including Email Studio, Automation Studio, Journey Builder, and Audience Builder.
• Collaborate with marketing teams to design, implement, and optimize customer journeys and campaigns.
• Ensure accurate segmentation and targeting by managing data extensions and contact lists.
• Develop and maintain automations to support marketing workflows and communications.
• Monitor campaign performance and provide actionable insights to improve effectiveness.

Cross-Platform Support:

• Act as the primary point of contact for Salesforce and Marketing Cloud users, providing training and support.
• Work closely with stakeholders to understand business needs and recommend platform enhancements.
• Coordinate with IT and third-party vendors for platform enhancements, integrations, and troubleshooting.
• Support ongoing projects, including onboarding new business units to Sales Cloud and Marketing Cloud.

Required Skills & Experience:

• 5+ years of experience as a Salesforce Administrator.
• Experience developing, optimizing, and supporting database servers.
• Salesforce Administrator certification (ADM201).
• Familiarity with Marketing Cloud certification (Marketing Cloud Email Specialist preferred).
• Experience with Marketing Cloud APIs, SQL, and AMPscript.
• Strong understanding of CRM best practices, marketing automation, and customer data management.
• Proficiency in creating reports, dashboards, workflows, and automations in Salesforce.
• Excellent problem-solving and troubleshooting skills.

Preferred Skills:

• 2+ years of experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, and Journey Builder).
• Knowledge of data integration tools (e.g., MuleSoft, Marketing Cloud Connect, or similar).
• Background in marketing or experience collaborating with marketing teams.
• Additional Salesforce certifications (e.g., Marketing Cloud Consultant or Marketing Cloud Developer) are a plus.
• Experience in the real estate or property management industry is a strong asset.

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QuadReal Property Group will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: Job posting #, your name and your preferred method of contact.