Senior Sales Manager

JRoss Recruiters; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company in the hospitality sector is seeking a dynamic and experienced hotel sales professional to spearhead strategic initiatives and drive revenue growth. The role involves managing relationships with key travel partners and crafting effective sales strategies while contributing to a positive corporate culture that emphasizes equity, inclusiveness, and diversity.

Benefits

Competitive compensation

Bonus and benefits package

Leadership and development opportunities

Qualifications

• 3+ years in hotel sales, focused on leisure and transient markets.
• Proven success in building partnerships and driving revenue growth.
• Knowledge of Toronto hospitality market preferred.

Responsibilities

• Lead strategic sales plans targeting leisure and entertainment segments.
• Manage relationships with travel partners and corporate accounts.
• Monitor market conditions and competitor performance.

Skills

Sales acumen

Negotiation skills

Organizational skills

Collaborative mindset

Job description

• Lead the development and execution of strategic sales plans targeting the leisure, entertainment, and transient travel segments
• Establish and manage key relationships with travel partners, consortia, OTAs, tour operators, DMCs, and corporate travel accounts
• Proactively source and convert new business opportunities across key markets, using tools such as Hotelligence and STR
• Monitor market conditions, competitor performance, and industry trends to maintain a competitive edge and refine strategies
• Collaborate with marketing, F&B, and events teams to align campaigns and activations with sales initiatives and brand goals
• Represent the hotel at trade shows, networking events, and client meetings to build brand awareness and generate leads
• Leverage industry partnerships within arts, culture, and entertainment sectors to enhance visibility and appeal
• Develop sales presentations, manage RFP responses, and oversee account management for top clients
• Create and manage revenue forecasts, budgets, and performance reports
• Ensure seamless execution of promotional strategies, tracking ROI and adjusting tactics as needed

Requirements

• 3+ years of progressive experience in hotel sales, with a strong focus on leisure, transient, entertainment, or consortia markets
• Proven success in building and maintaining partnerships that drive revenue growth and client satisfaction
• Excellent sales acumen, negotiation skills, and ability to close deals in a competitive environment
• Exceptional organizational skills with the ability to manage multiple priorities and accounts
• Collaborative mindset with leadership qualities and a passion for guest experience
• Knowledge of the Toronto hospitality and travel market is preferred
• Passion for culture, hospitality, and innovation

Corporate Culture

They pride themselves in providing strong leadership and development opportunities for passionate hospitality professionals looking to build rewarding, long-term careers. They offer a competitive compensation, bonus, and benefits package. They are an equal opportunity employer, committed to fostering a positive, supportive, and creative environment that promotes equity, inclusiveness, and diversity. Applications are encouraged from candidates of all backgrounds, including—but not limited to—BIPOC (Black, Indigenous, People of Colour); refugees, newcomers, and immigrant persons; two-spirit, LGBTQ+ and gender non-binary persons; and persons with disabilities.

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