Senior Sales Development Representative

Paybyphone Ltd; Vancouver; Hybrid; CAD 80,000 - 85,000; Full time

Benefits offered by this job

4 weeks vacation

Work from Anywhere up to 15 days

RRSP/401(k) retirement savings

Medical & dental coverage

EAP

Career growth & learning

Job summary

PayByPhone Ltd in Vancouver, BC is seeking a Senior Sales Development Representative to drive outbound prospecting for our Mobile Payments product line serving government and public sector clients. You will generate leads, qualify inquiries, book meetings for Regional Sales Directors, and help build targeted campaigns while collaborating with cross-functional teams.

We value persistence, data-driven selling, and the ability to navigate procurement cycles, with a competitive compensation and

Qualifications

• 3+ years' experience in sales, sales development, marketing, account management, or customer service.
• Experience in a fast-paced, rapidly changing environment.
• Experience with high-volume outbound calling and emailing.
• Proficient in Excel, PowerPoint, Word, and advanced Google research skills.
• CRM experience; Salesforce or another CRM; reporting is a plus.
• Experience prospecting into government/public sector accounts; asset.

Responsibilities

• Qualify inbound sales inquiries to determine next steps and resources.
• Schedule meetings and hand-off qualified prospects to appropriate sales team members.
• Retain prospect and work to close win business when appropriate.
• Nurture opportunities in 'fly over' markets to close.
• Create targeted prospecting campaigns by phone and email.
• Document and maintain prospect status in Salesforce and track data.
• Partner with Regional Sales Directors to develop targeting strategies and territory priorities.
• Build reports/dashboards visualising Commercial team activity and KPIs.
• Use tools like Salesforce, Govspend, AI prospecting tools to build lists and run outbound campaigns.
• Maintain a disciplined prospecting cadence across channels.

Skills

Outbound calling

CRM proficiency

Prospecting

Data reporting

Cross-functional collaboration

Education

Post-secondary degree

Tools

Salesforce

Power BI

Looker

Govspend

LinkedIn Sales Navigator

MS Office

Job description

About PayByPhone

At PayByPhone, our strength is our people. Behind our product is a talented, creative, and driven multi-disciplinary team united by a shared ambition: to make everyday mobility simpler. We believe innovation should be collaborative, learning should be constant, and work should be enjoyable. As we grow, we’re looking for people who want to grow with us.

Together, we’re on an ambitious mission to create intuitive technology solutions that deliver world-class user experiences. We are a fast-growing, forward-thinking company and already help more than 60 million users across North America and Europe. Our technology helps millions of consumers pay quickly, easily, and securely — without waiting in line, carrying change, or worrying about costly fines.

About The Role

Location: Vancouver, BC

Employment type: Full-Time, Permanent

Reports to: Director of Sales

The Senior Sales Development Representative (SDR) sits within the NA Commercial organization and is fully dedicated to our Mobile Payments product line, serving primarily government and public sector customers — municipalities, transit authorities, universities, airports, and other public agencies — along with private parking operators.

This is a pure prospecting role. The Sr. SDR generates and qualifies leads through outbound and inbound prospecting (phone, email, social), builds and prioritizes target lists, and books qualified meetings for the appropriate Regional Sales Director — not managing the full sales cycle. Because government buying cycles involve budget cycles, procurement processes, and multiple stakeholders, the Sr. SDR must be comfortable adapting outreach and pacing accordingly.

Key Responsibilities

• Qualify inbound sales inquiries to determine next steps and resources
• Schedule meetings and hand-off qualified prospects to appropriate sales team members
• If appropriate, retain prospect and work to close win business
• If appropriate, nurture opportunities in "fly over" market, to close
• Create targeting prospecting campaigns by reaching out by phone and email
• Document and maintain prospect status, data integrity, and records of interactions in Salesforce
• Partner with Regional Sales Directors to develop strategies to target prospects
• Put together reports and dashboards that visualise the activity of the Commercial team
• Report monthly on KPIs regarding the new business pipeline
• Comfortable learning and using software tools such as MS Office, Salesforce, Power Bi, Looker,LinkedIn Sales Navigator,etc.
• Work to continuously improve the lead generation process and commercial team reports
• Conduct targeted market research and document findings in Salesforce
• Commercial Team special projects as assigned by the Director of Sales
• Use Salesforce (SFDC), Govspend (to identify and prioritize government and public sector agencies), AI-powered prospecting tools, and other prospecting tools we launch to build targeted account and contact lists and run outbound campaigns
• Maintain a disciplined, consistent prospecting cadence across phone, email, and social channels
• Work closely with Regional Sales Directors to align on target accounts, messaging, and territory priorities
• Find creative, new ways to generate and book qualified meetings for Regional Sales Directors beyond standard call and email outreach

Key Requirements

• 3+ years' experience in sales, sales development, marketing, account management, or customer service
• Experience in a fast-paced, rapidly changing environment
• Experience with high-volume outbound calling and emailing
• Able to gather and synthesize information accurately and quickly from multiple sources, including for reports
• Proficient in Excel, PowerPoint, Word, and advanced Google research skills
• Proven ability to learn new software quickly
• Prior experience with Salesforce or another CRM; experience generating Salesforce reports is an asset
• Prior experience with Power BI or other analytics tools is an asset
• Experience with sales engagement/prospecting platforms (e.g., Govspend, AI-powered tools) is an asset
• Experience prospecting into government or public sector accounts (municipalities, transit agencies, higher education, airports, etc.) strongly preferred
• Familiarity with government/public sector procurement processes (RFPs, cooperative purchasing agreements, fiscal year budgets) is an asset
• Experience in a similar software/tech environment highly regarded
• Experience in parking is an asset but not required
• Post-secondary degree is an asset but not required

What We Offer

Compensation: The expected base salary range for this role is$80,000 – $85,000 CAD. Final compensation will be based on factors such as experience, skills, qualifications, and internal equity.

Retirement Savings Program: Access to our retirement savings program (RRSP for Canada / 401(k) for U.S.-based employees).

Vacation: All permanent full-time employees start with 4 weeks of vacation per year.

Work from Anywhere: Up to 15 days of work from anywhere subject to management and IT Security approval.

Personal Days: We provide 5 personal days annually, in addition to paid sick days, to support flexibility and work-life balance.

Comprehensive medical & dental coverage:

Employee Assistance Program (EAP): Access to confidential support services and resources for you and your family.

Career Growth & Learning Support: Opportunities for professional development, continuous learning, and career progression.

Working at PayByPhone

We operate in a world that’s constantly evolving — and change is something we embrace. Our values guide how we show up for one another and for our customers every day. In short, we:

• Make things happen
• Stay curious
• Work together
• Have fun
• See through our customers’ eyes

These principles shape how we collaborate, innovate, and deliver on our commitments.

We’re also committed to fostering a diverse and representative workforce and an inclusive environment where everyone is treated with respect and fairness. We do not tolerate discrimination or harassment in our workplace or throughout our hiring process. Our hiring decisions are grounded in business needs, role requirements, and individual qualifications — ensuring we reflect the talent and communities we serve.

PayByPhone is committed to providing accommodation throughout the recruitment process. If you require accommodation, please reach out to us at [e-mail].

Want to see our values in action? Visit our Instagram and LinkedIn. Curious about the story behind our values? Head over to our About Us page to learn more.