Senior Product Owner, Easy Trade, Self Serve

TD; Toronto; On-site; CAD 116,000 - 163,000; Full time

Job summary

TD is seeking a Senior Product Owner, Self-Serve to define the vision and roadmap for the DIY capabilities in the TD Easy Trade mobile app. The role focuses on attracting new clients, activating existing users, increasing app usage, and delivering value from the in-app experience while balancing regulatory requirements.

You will own end-to-end product lifecycle, manage KPIs like new account growth and funding rates, and collaborate with Technology, Design, Marketing, Data and Operations to

Qualifications

• 5+ years' Product Owner or delivery experience
• Translate customer needs and business objectives into clear product vision, roadmaps, and backlogs
• Proven experience optimizing digital journeys with growth metrics (account growth, funding & trading usage)
• Develop product distribution strategy, set business targets, assess performance vs targets
• Use analytics, experimentation and customer feedback to guide prioritization and decisions
• Lead cross-functional product teams in delivering complex initiatives
• Strong understanding of mobile app UX and wealth management products
• CSPO certification and project management experience are assets
• Office presence required 4 days per week

Responsibilities

• Owns end-to-end product lifecycle from discovery through delivery and optimization
• Define and evolve the product vision and roadmap in line with strategy and market trends
• Lead cross-functional execution with Technology, Design, QE, Marketing, Data, and Operations
• Use analytics and client feedback to identify self-serve opportunities and inform decisions
• Maintain backlog focused on acquisition, activation, feature adoption and satisfaction
• Balance short-term app optimization with longer-term platform and innovation goals
• Own self-serve KPIs and drive measurable improvements against targets
• Ensure regulatory, risk and compliance requirements while keeping a simple user experience
• Identify and resolve delivery risks, dependencies, and impediments

Skills

Product ownership

Vision & roadmapping

Data-informed decisions

Stakeholder management

Cross-functional leadership

CSPO certification (assets)

Education

Undergraduate degree or product certificate

Job description

Work Location:

Toronto, Ontario, Canada

Hours:

37.5

Line of Business:

Enterprise Enabling Functions

Pay Details:

115,600 - 163,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The Senior Product Owner, Self-Serve is responsible for defining the vision and roadmap that deepens DIY capabilities within the TD Easy Trade mobile app for the next gen client. This role focuses on bringing new clients & activating existing clients, increasing app usage, and creating more value from the in-app experience by translating customer insights, research, data, and business priorities into a focused self-serve roadmap. Success requires strong judgment, stakeholder alignment, and the ability to balance near-term engagement optimization with longer-term platform and innovation goals within a regulated environment.

Job Responsibilities:

• Owns the end-to-end product lifecycle, from discovery and definition through delivery, launch, and ongoing optimization.
• Accountable for defining and evolving the product vision and roadmap in alignment with business strategy, customer needs, and market trends.
• Leads cross-functional execution with Technology, Design, QE, Marketing, Data, and different Operations partners to deliver intuitive, high-quality mobile experience for the TD Easy Trade app.
• Uses quantitative and qualitative insights (analytics, experimentation, client feedback, market research) to identify self-serve opportunities and inform decisions that will drive the TD Easy Trade roadmap.
• Maintains and prioritizes a product backlog focused on increasing acquisition, improving activation, feature adoption, and overall client satisfaction.
• Balances short-term TD Easy Trade mobile optimization opportunities with longer-term platform, scalability, and innovation initiatives.
• Owns self-serve-related KPIs (e.g., new account growth, day-0 funding & trading rates, 30 day funding rate, feature adoption) and drives measurable improvement against targets.
• Ensures solutions meet regulatory, risk, and compliance requirements while maintaining a simple, seamless experience suitable for our next-gen clients
• Identifies and resolves delivery risks, dependencies, and impediments impacting the mobile roadmap.

Job Requirements:

• Undergraduate degree and / or product certificate required
• 5+ years' Product Owner or relevant delivery experience an asset
• Demonstrated ability to translate customer needs and business objectives into clear product vision, roadmaps, and well-prioritized backlogs.
• Proven experience owning and optimizing digital journeys, with accountability for account growth, funding & trading usage.
• Creating product distribution strategy, setting business targets, assessing performance against targets and identifying market and competitive opportunities to continuously grow the business.
• Strong track record of driving measurable outcomes through data-informed product decisions, using analytics, experimentation, and customer feedback to guide prioritization
• Experience leading cross-functional product teams to deliver complex initiatives across Product, Technology, Design, Marketing, Data, and Operations.
• Strong understanding of mobile app UX principles and what constitutes a high-quality & intuitive client experience.
• Proven understanding of wealth management and financial product offering(s) and current processes for digital & assisted channel sales
• Strong stakeholder management and influencing skills, with the ability to align diverse partners and make clear trade‑off decisions.
• Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
• This position is required to be in the office 4 days per week

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information:

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only):

Sans Objet