Senior Product Marketing Specialist

Insight Global; Mississauga; On-site; CAD 100,000 - 150,000; Full time

Job summary

Insight Global is seeking a Senior Product Management Specialist- International Focus to join a leading logistics organization in Mississauga. In this role, you will manage a product portfolio focused on driving business growth, improving operational efficiency, and enhancing the customer experience.

You will partner with cross-functional stakeholders to develop product strategies, build business cases, identify market opportunities, and deliver data-driven recommendations that support key

Qualifications

• Bachelor’s degree in Business or Marketing.
• 5 years total in product management, strategy, market analysis, and product performance.
• Experience building business cases and BRDs for new product development.
• Ability to coordinate cross-functional teams and manage multiple tasks.
• Strong communication and presentation skills.
• Analytical skills with data proficiency including databases and SQL.
• Experience in courier/transportation/supply chain is a plus.

Responsibilities

• Develop and execute product strategies and roadmaps based on market trends, customer insights, and business performance.
• Analyze market opportunities, customer needs, competitive landscapes, and industry trends to identify areas for growth and innovation.
• Build business cases, conduct strategic analyses, and provide actionable recommendations to leadership teams.
• Partner with stakeholders across Product, Sales, Operations, Finance, Marketing, Technology, and Customer Experience to drive product initiatives.
• Lead cross-functional teams in delivering short and long-term strategic priorities.
• Support new product development, product enhancements, pricing strategies, and go-to-market planning.
• Monitor product performance and adoption to drive continuous improvement and customer value.
• Act as a trusted advisor to senior leadership, providing insights on commercial, operational, customer, and technology-related decisions.

Skills

Product management

Strategy development

Market research

Cross-functional collaboration

Data analysis

SQL

Presentation skills

Communication skills

Education

Bachelor’s degree in Business or Marketing

Tools

SQL (DB queries)

MS Office

Dashboard/Reporting tools

Databases

Job description

Job Description

Insight Global is seeking a Senior Product Management Specialist- International Focus to join a leading logistics organization in Mississauga. In this role, you will manage a product portfolio focused on driving business growth, improving operational efficiency, and enhancing the customer experience. You will partner with cross-functional stakeholders to develop product strategies, build business cases, identify market opportunities, and deliver data-driven recommendations that support key business objectives and long-term product innovation.

Key Responsibilities

• Develop and execute product strategies and roadmaps based on market trends, customer insights, and business performance.


• Analyze market opportunities, customer needs, competitive landscapes, and industry trends to identify areas for growth and innovation.


• Build business cases, conduct strategic analyses, and provide actionable recommendations to leadership teams.


• Partner with stakeholders across Product, Sales, Operations, Finance, Marketing, Technology, and Customer Experience to drive product initiatives.


• Lead cross-functional teams in delivering short and long-term strategic priorities.


• Support new product development, product enhancements, pricing strategies, and go-to-market planning.


• Monitor product performance and adoption to drive continuous improvement and customer value.


• Act as a trusted advisor to senior leadership, providing insights on commercial, operational, customer, and technology-related decisions.

Disclaimer

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

Skills and Requirements

• Bachelor’s degree in Business or Marketing major


• 5 years overall experience in product management, strategy development, industry analysis, market research and product performance.


• Experience with developing business cases and writing business requirements for new product development.


• Demonstrated ability to coordinate cross functional teams, multitasking and time management skills.


• Strong communication and presentation skills, problem structuring and problem-solving skills.


• Strong quantitative and analytical skills, including experience in databases, reporting/dashboard tools, MS office products, and SQL.


• Courier/Transportation/supply chain industry expertise would be an asset

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].