Senior Product Marketing Manager - Advanced Trading

ITVA, Inc.; Headquarters; On-site; CAD 110,000 - 150,000; Full time

Job summary

Bitvavo is hiring a Senior Product Marketing Manager to own go-to-market and engagement for our most active traders on retail products like web3 and high-leverage trading. You understand this consumer and their lifecycle, from acquisition campaigns to ongoing engagement.

Define GTM strategies for new instruments, drive multi-channel campaigns end-to-end, and align CRM, Product, Brand and Legal around one trusted story for the sophisticated trader audience.

Qualifications

• 5+ years in product marketing, GTM execution or product management in trading/fintech.
• Deep understanding of trading instruments and financial markets.
• Self-starter who spots market moments for power traders.
• Analytical with defined success metrics and data-driven decisions.
• Strong communication and cross-functional collaboration across teams.

Responsibilities

• Define and lead go-to-market strategy for new trading instruments and features.
• Drive volume and engagement among active traders with lifecycle campaigns.
• Plan, build and ship multi-channel campaigns end to end.
• Run engagement programs and measure the return they generate.
• Track rival offers and shape our USP for advanced traders.
• Educate peers on trader thinking and align Legal, CRM, Brand, Performance and Social around one story.

Skills

Go-to-market

Lifecycle campaigns

CRM collaboration

Stakeholder management

Data-driven

Tools

Contentful

Hygraph

Braze

Amplitude

AB Smartly

Job description

In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.
In two years' time, Bitvavo has established itself as the market leader in the Netherlands and one of the largest in Europe, with over one million users exchanging tens of billions of digital assets a year.

About the Opportunity

We're hiring a Senior Product Marketing Manager to own go-to-market and engagement for our most active, most sophisticated traders on our retail products, like web3, high leverage and RFQ. You understand this consumer and their lifecycle in and out, from acquisition campaigns that grow market share to the always on work that deepens engagement with what we have already shipped.

This role calls for someone who has spent real product marketing time in trading, fintech or crypto. You know that when the product is money, trust is the product, and for this audience trust means speaking their language.

What You'll be Doing

• Define & Lead go to market strategy for new and advanced trading instruments and features, prioritising by customer and business impact and setting the scope and channels of support for each release

• Drive trading volume and engagement among our most active traders, partnering with CRM, Product and Brand on lifecycle, win-back and loyalty campaigns built for frequent, sophisticated users, not casual ones

• Plan, build and ship multi channel campaigns end to end, staying hands on through every stage of production

• Run engagement programs built for traders who already know the mechanics, tracking the return each program drives

• Track competitor derivatives, margin and pro-trading offers, and shape our competitive positioning and USPs for the advanced-trader audience

• Educate your product & marketing peers on how advanced traders think, and how we should speak to them. Brief creatives, and align Legal, CRM, Brand, Performance, Affiliates and Social around one consistent story for this segment

What We're Looking For

• 5+ years of hands-on experience in product marketing, go to market execution or product management within trading, investing, derivatives or consumer fintech, with a track record of shipping go to market strategies that drive conversion and retention in a regulated product

• Deep understanding of trading instruments and financial markets, and how to sell them credibly to a sophisticated, regulation-aware audience

• A real self starter. You spot the next feature, cross-sell or market moment for power traders before anyone briefs you on it

• Analytical, defining success metrics and using data and experiments to shape campaign and product decisions

• Strong communication and stakeholder management, able to align a cross functional team around one story

Desirable

• Experience in a regulated, multi market financial services environment

• Genuine interest in crypto, with a view on where the space is headed relative to traditional finance

• Strong insight into unmet customer needs in trading, staking and other digital asset products

• Experience running structured A/B tests to validate campaign and product decisions before scaling

• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

At Bitvavo, we believe that diverse perspectives drive innovation, foster creativity, and lead to better outcomes. We are committed to building a team that reflects the diversity of the communities we serve and creating an inclusive environment where everyone can thrive. We welcome applicants of all backgrounds, identities, and experiences. Regardless of race, ethnicity, gender, sexual orientation, age, religion, ability, or any other characteristic. Join us and be part of a team that values and celebrates your unique contributions.
Bitvavo does not accept resumes from staffing, search, or recruitment firms without a signed agreement. If you send us a resume without such an agreement, we may contact the candidate directly without any obligation whatsoever and no fee of any kind will be paid should we hire the candidate.

What We Offer

At Bitvavo, we believe in attracting, motivating and retaining talented people through market-competitive offerings that go beyond compensation alone. To learn more about our total rewards package and the benefits we offer, visit our Life at Bitvavo page.