Senior Product Marketing Manager

Visier Solutions Inc; Vancouver; Hybrid; CAD 115,000 - 138,000; Full time

Job summary

An established industry player is seeking a Senior Product Marketing Manager to drive the growth of its Workforce Planning solutions. In this pivotal role, you will craft compelling messaging, lead product launches, and develop marketing strategies that resonate with customers. Collaborating closely with cross-functional teams, you'll analyze market trends and equip sales teams with essential tools. This innovative firm values clear communication and continuous learning, offering a hybrid work environment where you can thrive. If you're ready to make a significant impact in the HR landscape, this opportunity is perfect for you.

Qualifications

• 5+ years of B2B product marketing experience, preferably in HR or analytics.
• Proven track record of successful go-to-market launches.

Responsibilities

• Develop go-to-market strategies and launch plans for product adoption.
• Analyze market dynamics and customer needs to guide marketing initiatives.

Skills

B2B product marketing

Communication skills

Copywriting

Market research and analysis

Go-to-market strategy

Education

BA/BS degree in marketing, product, technical or business field

Job description

Visier is the global leader in AI-powered people analytics, workforce planning, and compensation management solutions, helping organizations gain a Workforce AI Edge. With over 60,000 customers in 75 countries, including enterprises like BASF, Panasonic, and Ford Motor Company, we empower businesses to understand the relationship between people and work, adapt faster to change, and drive better outcomes.

Backed by leading investors and valued at $1B, Visier is at the forefront of transforming the HR landscape through innovation and data-driven insights. Join us in our mission to unlock the business-transforming potential of people data.

We’re looking for a Senior Product Marketing Manager to join the direct business team, focusing primarily on our Workforce Planning solutions.

In this role, you will be responsible for developing compelling messaging, driving product launches, and creating marketing strategies that fuel growth and engagement. You will be the bridge between product, sales, and marketing, ensuring that our solutions are effectively positioned, communicated, and adopted by customers.

This role is based at our head office in Yaletown Vancouver on a hybrid work schedule. We will also consider candidates based remotely anywhere in Canada.

What you'll be doing...

• Go-to-Market Strategy: Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement.
• Positioning and Messaging: Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers.
• Market Insights: Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives.
• Sales Support: Equip sales teams with tools and resources to effectively communicate about Visier solutions.
• Marketing Campaign Support: Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships.
• Performance Analysis: Track and evaluate product marketing initiatives using data, measuring how your work impacts sales outcomes.
• Cross-Functional Collaboration: Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution.

What you'll bring to the table...

• Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply.
• Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action.
• Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers.
• Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product.
• Thrive in ambiguity: Charting new territory doesn’t stress you out–it motivates you.

Qualifications

• 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries.
• Demonstrated experience leading successful go-to-market launches with business impact.
• Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc.
• A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience.

Most importantly, you share our values...

• You roll up your sleeves.
• You make it easy.
• You are proud.
• You never stop learning.
• You play to win.

The base pay range for this position in Canada is 115k -138k / year + bonus.

The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

Diversity, Equity & Inclusion

Visier is committed to creating a diverse and inclusive workplace to ensure every employee feels a sense of belonging and is connected to their work, their team and Visier. It is imperative that we take every opportunity to measure, track and advance this commitment. Building a diverse and inclusive workplace is essential to the success of Visier and the well-being of our employees.