Senior Product Manager (Money)

Babylist; Ottawa; Hybrid; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible benefits

Paid time off and holidays

Parental leave

Store discount for employees

Health & wellness coverage

Job summary

Babylist is seeking a Product Manager to own the Early Investor experience within the Babylist Money org. You will define monetization strategy, drive top-of-funnel growth, and build sticky features that keep families engaged with Babylist.

You will work daily with an engineering manager and engineers, defining success metrics, shipping, measuring, and iterating without waiting for direction. This role requires strong communication with leadership and a bias for data-driven experimentation.

Qualifications

• Owns the roadmap for a product area and defends priorities.
• Drives data-driven decisions and experiments to move metrics.
• Focuses on growth, monetization, and customer retention.

Responsibilities

• Own Early Investor end-to-end from ideation to launch and iteration.
• Drive top-of-funnel growth and measure outcomes with clarity.
• Identify and test monetization strategies beyond fees (partnerships, products, experiences).
• Build sticky features to bring postpartum families back to Babylist.
• Partner with engineering and leadership; communicate wins and learnings regularly.

Skills

Roadmap ownership

Data-driven decision making

Growth mindset

Communication to leadership

Organized and systematic

Zero-to-one development

B2C product experience

Technical collaboration

Monetization strategy

Experimentation and testing

Job description

• This PM will own the Early Investor product experience — defining the monetization strategy, driving top-of-funnel growth, and building the sticky product hooks that bring families back to Babylist long after the baby shower
• The role sits within the Babylist Money org, reporting to the PM/GM leading the business on a growing team
• Own Early Investor end-to-end — take ideas from start to finish, define success metrics, ship, measure, and iterate without waiting to be told what comes next
• Drive top-of-funnel growth for Early Investor — identify the levers, run the experiments, report on outcomes with clarity, and keep going
• Identify and test monetization strategies beyond transaction fees — partnerships, physical products, integrated experiences — and build the case for what to prioritize
• Build sticky product features that give postpartum families a reason to come back to Babylist — think birthdays, college savings milestones, and seasonal moments
• Work daily alongside an engineering manager and a team of engineers as a true partner — if they fail, you fail, and vice versa
• Communicate wins, failures, and learnings to leadership in a structured, consistent way

Benefits

• HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
• PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
• PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
• FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that’s remote, in the office or something in between.
• HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
• BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.

Owned a roadmap — not just executed someone else’s priorities; you’ve had to sit with the blank page, decide what matters, and defend itYou naturally reach for AI in your work — at Babylist, every team uses AI daily; you use it to make your job more effective, not to showboat; you’re already reaching for it to get answers yourself rather than waiting on someone elseTechnically hands-on — you work directly with engineering daily, can QA your own work, ask smart technical questions, and move fast without waiting for answers; engineering is your partner, not your resourceData-driven by default — when you see a problem, your first instinct is to find the number that defines it and propose ways to move itB2C experience is a plus — understanding how to work with a large consumer audience is helpful, though strong product instincts and growth experience in any context can translateComfortable with zero-to-one — you’ve built or co-built something new, not just optimized an existing productGrowth-minded by instinct — you see a metric that needs to move and you immediately start generating hypotheses; you energize your team to begin experimentation with clear ways to measureOrganized and systematic — you keep stakeholders informed without being asked, and you have a clear system for how you track progress and communicate plansStrong communicator with a clear point of view — you can present to leadership, defend your work, and know when to acquiesce; you have strong opinions, loosely heldOutcome-obsessed — you think in terms of revenue impact and measurable results, not shipped features; you can point to at least one project and say exactly what it drove for the bottom line