Senior Product Manager, AEM Websites

Aviva plc; Markham; Hybrid; CAD 140,000 - 165,000; Full time

Benefits offered by this job

Hybrid flexible work model

Career development opportunities

Health benefits

Job summary

Aviva Canada is seeking a Senior Product Manager to own and transform its AEM website ecosystem, including aviva.ca and Aviva Partner. You will ship and create momentum using AEM, AI tools, and analytics, rather than simply managing a backlog.

You will define product strategy, lead delivery with an external vendor, and drive measurable enhancements in engagement and sales. Hybrid work model and strong career development opportunities are offered.

Qualifications

• Experience building and shipping on AEM/Adobe Experience Cloud.
• Ability to leverage GenAI to accelerate content and experiences.
• Strong product judgment and ability to balance stakeholder demand.

Responsibilities

• Own Aviva Partner & Aviva.ca product strategy and roadmap.
• Lead delivery with an engineering vendor in a non-traditional dev squad model.
• Ship features using AEM and AI, measure engagement and sales impact.

Skills

AI-native

Product judgment

Vendor management

Hands-on with tools

Tools

AEM

Adobe Experience Cloud

GenAI

Analytics tools

Job description

Experience Aviva

Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.

The Opportunity

Most corporate Product Manager roles are about coordination. This one is about building. We’re looking for a Senior Product Manager to own and transform Aviva’s AEM website ecosystem — including aviva.ca and Aviva Partner (our portal for brokers). If you want a role where you can build, ship, and materially change a core digital channel, this is it. If you’re looking to manage a backlog, it’s not. What makes this role different: You’re not here to manage a backlog - you’re here to ship and create momentum You’ll be expected to build independently using AEM and AI, not just define requirements You’ll own a platform in Aviva Partner that already has scale, but hasn’t yet reached its potential You’ll work directly with a vendor engineering model, not a fully embedded dev squad

What you'll do:

Build (this is the core expectation) You will: Ship work yourself using AEM, AI tools, and existing platforms Move ideas from concept → live without waiting for perfect resourcing Prototype, test, and launch improvements quickly Examples of how we expect you to work: Use GenAI to draft, test, and iterate content and experiences Use AEM directly to create and launch pages, components, and experiments Use analytics + AI-assisted analysis to identify drop-offs and opportunities, then fix them Rapidly stand-up tests (copy, layout, journeys) without needing full engineering cycles If your instinct is to open Jira first, you’ll struggle here. Own Aviva Partner & Aviva.ca Define the product strategy and roadmap for Aviva Partner & Aviva.ca Turn Partner into a high-value broker experience, not just a content portal Drive measurable improvements in engagement, adoption, and sales impact across both websites Lead delivery Work directly with our engineering vendor for more complex builds Be comfortable driving outcomes without a traditional dev team structure Balance key stakeholder demand (marketing, business units) with product-driven improvements Raise the bar on how we work Simplify how work gets done - cut process where it slows delivery Introduce better ways of working using AI and automation Create a culture of shipping, learning, and iterating quickly

What you'll bring:

You are a builder You’ve shipped things yourself You’re comfortable getting hands-on with tools and platforms You are AI-native You actively use AI tools to accelerate your work You think about how AI reduces dependency and speeds up delivery You have strong product judgment You know what matters and what doesn’t You prioritise impact over completeness You can operate in ambiguity and still deliver You don’t need perfect structure to get started You create clarity through action You’re comfortable working with a vendor delivery model You can drive outcomes without owning every resource directly

What makes you stand out:

Experience with AEM / Adobe Experience Cloud Experience improving content-heavy or marketing-driven websites Experience with personalization, experimentation, or analytics-led optimization

What success looks like (12–18 months):

Aviva Partner becomes a material growth and engagement channel The website evolves continuously—not in slow, batch releases A meaningful portion of improvements are shipped without engineering dependency The team operates faster because of AI-enabled workflows you introduce

What you'll get:

The salary band for this position ranges from $140,000 to $165,000. Please note that individual salary is determined by factors such as job-related knowledge, skills and experience, as well as internal equity.

• Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities.
• Hybrid flexible work model.
• Outstanding career development opportunities. We’ll support your professional development education.
• Competitive vacation package with the option to purchase 5 extra days off per year.
• Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion.
• Corporate wellness programs to support our employees’ physical and mental health.
• Employee discount on home and auto insurance (where applicable).

Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.

Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require an accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.

We help our 19.5 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight. So, we’re passionate about helping our 23,000 people to do the best work of their lives, to enable them to make a positive difference to the lives of our customers.