Senior Product Education Copywriter: Elevate Apparel Storytelling

lululemon; Vancouver; Hybrid; CAD 88,000 - 116,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Mentorship programs and leadership系列

Job summary

lululemon is seeking a Senior Product Education Copywriter to craft clear, on-brand product education content for apparel and accessories across retail and e-commerce. You will name products, proof packaging copy, and translate technical details into engaging language while aligning with seasonal priorities.

You will partner with product, editorial, and marketing teams, mentor others, and help evolve storytelling across channels in a fast-paced, hybrid work environment in Canada.

Qualifications

• 6+ years of professional copywriting and/or product education writing experience.
• Portfolio of work demonstrating original ideas and strong copy across media.
• Bachelor's degree or equivalent in related field.
• Expert-level technical writing with grammar and style
• SEO best practices experience.
• Ability to lead and deliver work independently or in teams.
• Experience with content management systems and spreadsheets.

Responsibilities

• Write clear, persuasive, and on-brand product education copy for apparel and accessories.
• Create seasonal descriptive product names.
• Proof seasonal artworks for packaging and coordinate on packaging hierarchies.
• Translate complex product terms into clear, engaging language.
• Incorporate feedback from editors and partners.
• Lead proactive solutions and present proposals to leadership.
• Maintain accurate content in internal systems and timelines.
• Collaborate with cross-functional teams and partners across the business.

Skills

Copywriting

Product education writing

Technical writing

Editing

SEO

CMS

Go-to-Market planning

Education

Bachelor's degree in English/creative writing/journalism/marketing

Tools

Flex PLM

Miro

Office Suite

Excel

Job description

lululemon is seeking a Senior Product Education Copywriter to craft clear, on-brand product education content for apparel and accessories across retail and e-commerce. You will name products, proof packaging copy, and translate technical details into engaging language while aligning with seasonal priorities.

You will partner with product, editorial, and marketing teams, mentor others, and help evolve storytelling across channels in a fast-paced, hybrid work environment in Canada.