lululemon Senior Copywriter

lululemon; Vancouver; On-site; CAD 88,000 - 116,000; Full time

Benefits offered by this job

Extended health and dental benefits

Mental health plans

Paid time off

Savings & retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Development course offerings

Mentorship programs

Job summary

lululemon is seeking a Senior Copywriter to translate product knowledge and guest research into human, evocative copy across North America. You’ll partner with internal teams and top agencies, shaping moments of real impact while staying true to the brand tone.

You’ll work with a top creative organization, mentor juniors, and contribute to campaigns across channels. This role emphasizes staying active, learning, and collaborating with business partners.

Qualifications

• Bachelor's or equivalent writing degree preferred; alternative 2 extra years experience considered.
• 5+ years professional copywriting experience.
• 2+ years working on national/global brands.
• 2+ years concepting for web, digital, mobile, social, experiential platforms.
• Must have a portfolio showing ideas and copy across media.
• Ability to write to a brand’s tone and adapt for medium.
• Ability to juggle multiple projects and communicate clearly.

Responsibilities

• Write clear, persuasive copy in our brand voice.
• Partner with creative project team to develop concepts.
• Create presentation decks for reviews.
• Present to internal and cross-functional stakeholders.
• Execute campaigns from concept to completion across channels.
• Understand how brand identity informs both visual and verbal work.
• Stay current with industry trends and new ideas.
• Provide direction through production and with partners.
• Mentor junior team members.

Skills

Copywriting

Brand voice

Multiple projects

Communication

Portfolio required

Education

Bachelor's in writing-based discipline

2 extra years experience in lieu of degree

Job description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

We’re looking for a Senior Copywriter to help us craft our brand’s strategies into remarkable, irresistible creative concepts and head‑turning copy. In this role, you’ll need to be a master of absorbing product knowledge and guest research‑then translating it into human, evocative phrases and ideas that resonate with people across North America. If you become part of the team, you’ll be bringing enthusiasm alongside your experience, and will be open to learning new ways of doing things, even as you explore new territories and methods for us as a team. You’ll be working with one of the most talented internal design organizations anywhere. And you’ll be operating in cooperation with both our incredible business partners and top‑flight agencies to create moments of real impact.

Lastly, but not surprisingly, we’re big on being active around here. So, expect an exercise class or two between meetings.

core responsibilities

• Write clear, persuasive, original copy within our defined brand tone of voice-while helping us stretch that tone of voice in new directions.
• Work in a close‑knit creative partnership with the creative project team to generate and bring to life excellent concepts and ideas.
• Formulate presentation decks for internal and external review.
• Present effectively, both for internal creative and cross‑functional project reviews.
• Execute on campaigns from concept stage to completion, across all channels.
• Understand the structure of a brand’s identity-how the visual and verbal executions come together to create a holistic brand experience.
• Be up to date with industry trends, including ground‑breaking ideas, emerging technologies, and business solutions.
• Provide effective direction through all phases of production-internally and with external partners.
• Mentor and ideate with junior creative team members.

qualifications

• A degree within a writing‑based discipline (journalism, advertising, creative writing, etc.) preferred or 2 extra years’ experience in lieu of a relevant degree.
• 5+ years of professional copywriting experience.
• 2+ years of experience working on national or global brands.
• 2+ years of experience concepting for web, digital, mobile, social, experiential, and both traditional and emerging platforms.
• Must have a portfolio of work demonstrating ideas and copy across various media.
• Ability to write to a brand’s tone of voice, and subtly flex that tone for message and medium.
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands.
• Demonstrated and extraordinary communication skills and a meticulous eye for detail.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. The typical hiring range for this position is from $88,200 - $115,800 CAD annually ; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top‑up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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