Senior Principal Industry Analyst Relations

United States Digital Space LLC; Toronto; Hybrid; CAD 153,000 - 231,000; Full time

Benefits offered by this job

Competitive salary

C

Job summary

the company, a leader in Digital Operations Management, seeks a Senior Principal Industry Analyst Relations to lead AR programs and collaborate with Product Marketing and Research teams. You will shape strategy, nurture analyst relationships, and drive growth across the organization.

This role requires extensive experience in Analyst Relations, Product Marketing, and Market Research, with strong communication, storytelling, and program management skills.

Qualifications

• Bachelor’s degree required.
• 8+ years experience in enterprise technology communications, marketing, or product marketing.
• Experience in Analyst Relations, Product Marketing, Market Research and Strategy.
• Strong content creation, storytelling, strategic planning, and program management.
• Interest in AI and automation for research/surveys.

Responsibilities

• Shape category story and analyst strategy and program to drive the category.
• Build strategic relationships with current industry analysts.
• Coordinate analyst calls and maintain AR program calendar.
• Drive analyst awareness of offerings and expand understanding of business strategy and product offerings.
• Prepare spokespeople with briefing materials and staff calls.
• Maintain AR interactions database and measure impact on marketing and sales.
• Lead inbound requests for information and participate in research and customer references.
• Conduct foundational research in analyst coverage areas to surface growth recommendations.

Skills

Analyst Relations

Product Marketing

Market Research

Strategy

Content Creation

Story Shaping

Strategic Planning

Program Management

Attention to Detail

AI & Automation Tools

Education

Bachelor's degree

Tools

Gartner

Forrester Research

IDC

Job description

the company (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust the company to help them deliver a perfect digital experience to their customers, every time. Teams use the company to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Over 13,000 organizations (including 60 of Fortune 100) rely on the company to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.

We are looking for a Senior Principal Industry Analyst Relations to lead our AR program by building and executing our strategy and nurturing relationships amongst our analyst community. As part of the product marketing team, you will provide strategic and tactical support that helps shape our story and grow the program. The role will report to the Senior Director of Product Marketing Operations and work closely with key stakeholders across the company to execute AR strategy and nurture the company’s relationships with the industry analyst community. Analyst relations plays a strategic and visible function at the company and we’re looking for a collaborative, capable and driven individual who can jump in and make an impact quickly.

Key Responsibilities

• Shape our category story and the industry analyst strategy and program to drive the category
• Build strategic relationships with current industry analysts while identifying and growing the program
• Coordinate analyst calls and maintain AR program calendar
• Drive analyst awareness of the company’s offerings and expand analyst understanding of company business strategy and product offerings
• Prepare and support spokespeople engaging with analysts, including creation of briefing materials, compiling presentation content and staffing calls
• Maintain AR interactions database and lead measurement of the AR program’s impact on both marketing and sales goals
• Lead and prioritize inbound requests for information including participation in research and customer references
• Conduct foundational research in analyst coverage areas, competitor investments, etc. to surface recommendations for program growth

Basic Qualifications

• Bachelor’s degree
• 8+ years experience in enterprise technology communications, marketing, or product marketing
• Working experience in Analyst Relations , Product Marketing , Market Research and Strategy
• Proven content creation and story shaping, strategic planning, program management and exceptional attention to detail
• Interest in speeding and improving research and survey delivery with AI and automation tools

Preferred Qualifications

• Working with industry analyst firms including Gartner, Forrester Research, IDC

The base salary range for this position is $153,000.00 - $231,000.00CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

the company is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.

This role is expected to come into our Toronto office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!

Where we work

the company operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. While we offer flexibility within our established locations, we cannot employ candidates residing in:

Location restrictions:Australia: Northern Territory, Queensland, South Australia, Tasmania, Western Australia Canada: Alberta, Manitoba, Newfoundland, Northwest Territories, Nunavut, PEI, Quebec, Saskatchewan, Yukon United States: Alaska, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Oklahoma, Rhode Island, South Dakota, West Virginia, Wyoming. Candidates must reside in an eligible location, which vary by role.

How we work

Our values guide how we support customers, collaborate with colleagues, develop products, and foster a culture of belonging. They define not just our actions, but what it means to be Dutonian.

People Leaders at the company are responsible for creating high performance environments that drive accountability. the company has four key dimensions that define our Leadership Impact: Lead Self, Lead the Team, Lead the Business, and Lead the Future. Each dimension has three associated competencies to give leaders a shared language for guiding their development, career, promotion, and succession planning discussions. Our Manager Expectations serve as a practical guide for managers to understand their responsibilities, prioritize their efforts, and drive engagement and performance.

What we offer

As a global organization, our total rewards approach is competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

• Competitive salary
• C