Senior PR Specialist

uniqloca; Toronto; On-site; CAD 87,000 - 92,000; Full time

Benefits offered by this job

Performance bonus

Benefits package

Career growth

Job summary

UNIQLO Canada is seeking a Senior PR Specialist to shape public perception and drive innovative communications for product launches and brand initiatives in the Canadian market. You will cultivate relationships with media and influencers, manage the Toronto showroom, and collaborate with marketing, e-commerce, and store operations to amplify LifeWear stories.

The role offers a competitive salary, performance bonus, and comprehensive benefits, with a high-visibility position reporting to the

Qualifications

• Minimum 3 years’ experience in public relations, marketing, or communications—preferably within fashion/retail, cosmetics, consumer goods, or luxury sectors.
• Bachelor’s degree in PR, Communications, Marketing, or a related discipline.
• Exceptional writing, editing, and proofreading abilities.
• Strong visual sensibility, with an eye for design, page layout, and impactful content.
• Excellent research, organizational, and time management skills, with the ability to juggle multiple projects in a dynamic environment.
• Proficiency in digital analytics is an asset.
• Hands‑on experience with PR initiatives such as brand events, gifting, guest list management, and project coordination.
• Ability to thrive under tight deadlines.
• Experience working with external agencies and creative partners.
• Deep awareness of culture and trends across fashion, literature, art, and music.
• Strong understanding of current social trends and digital platforms.
• Well-established connections within media industries and the influencer community.

Responsibilities

• Strategy Execution: Design and implement creative PR and communications campaigns for product launches, designer collaborations, and strategic brand initiatives.
• Media Relations: Cultivate and strengthen relationships with leading traditional and digital media, as well as key industry influencers nationwide.
• Events and Activations: Orchestrate impactful press previews, launch events, and unique brand experiences that generate buzz and foster meaningful media coverage.
• Campaign Analysis: Monitor, analyze, and report on PR campaign performance, using key metrics to optimize strategies and maximize ROI.
• Cross-Functional Collaboration: Work closely with marketing, e-commerce, and store operations teams to support brand milestones, major retail campaigns, and new store openings.
• Toronto Showroom Management: Oversee the Toronto showroom, including managing the sample closet and coordinating product displays.

Skills

Media relations

Event coordination

Content writing

Editing & proofreading

Digital analytics

Campaign analysis

Cross-functional teamwork

Influencer relations

Showroom management

Fashion industry knowledge

Trend awareness

Social media understanding

Education

Bachelor's degree in PR/Communications/Marketing

Job description

Job Title:Senior PR Specialist

Location: Toronto, ON

Reporting to: Senior PR & Influencer Manager

https://www.uniqlo.com/ca/en/

https://www.fastretailing.com/employment/en/

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high-quality, long-lasting, innovative clothing at an affordable price.

Department Overview:

UNIQLO Canada's PR Team elevates the brand’s presence by developing and executing innovative public relations and communications strategies. Our mission is to enhance awareness of UNIQLO’s products, collaborative projects, and the distinct design philosophy that sets us apart in the fashion industry. Through thoughtful storytelling and meaningful engagement with media and stakeholders, we inspire Canadian customers to become passionate advocates for “LifeWear,” the core concept driving UNIQLO’s approach to product development.

Position Overview:

As a key member of UNIQLO Canada’s PR Team, you will play a pivotal role in shaping the public perception of the brand. This position drives innovative communications strategies, builds strong relationships with media and influencers, and delivers compelling brand stories to the Canadian market. You will collaborate closely with cross-functional teams to support major product launches, retail milestones, and brand initiatives, ensuring UNIQLO’s unique LifeWear philosophy resonates with audiences nationwide.

Key Responsibilities:

• Strategy Execution: Design and implement creative PR and communications campaigns for product launches, designer collaborations, and strategic brand initiatives.


• Media Relations: Cultivate and strengthen relationships with leading traditional and digital media, as well as key industry influencers nationwide. Articulate and refine UNIQLO’s tone of voice across all internal and external communications.


• Events and Activations: Orchestrate impactful press previews, launch events, and unique brand experiences that generate buzz and foster meaningful media coverage.


• Campaign Analysis: Monitor, analyze, and report on PR campaign performance, using key metrics to optimize strategies and maximize return on investment (ROI).


• Cross-Functional Collaboration: Work closely with marketing, e-commerce, and store operations teams to support brand milestones, major retail campaigns, and new store openings.


• Toronto Showroom Management: Oversee the Toronto showroom, including managing the sample closet and coordinating product displays.

What You Bring:

• Minimum 3 years’ experience in public relations, marketing, or communications—preferably within fashion/retail, cosmetics, consumer goods, or luxury sectors.


• Bachelor’s degree in PR, Communications, Marketing, or a related discipline.


• Exceptional writing, editing, and proofreading abilities.


• Strong visual sensibility, with an eye for design, page layout, and impactful content.


• Excellent research, organizational, and time management skills, with the ability to juggle multiple projects in a dynamic environment.


• Proficiency in digital analytics is an asset.


• Hands‑on experience with PR initiatives such as brand events, gifting, guest list management, and project coordination.


• Ability to thrive under tight deadlines.


• Experience working with external agencies and creative partners.


• Deep awareness of culture and trends across fashion, literature, art, and music.


• Strong understanding of current social trends and digital platforms.


• Well-established connections within media industries and the influencer community.

What We Offer:

• Competitive salary, performance bonus, and comprehensive benefits package.


• High-visibility role with collaboration across global and regional executive teams.


• Career growth in a company that values ambition, innovation, integrity, and performance.


• A results-driven, entrepreneurial culture where your decisions drive real business impact.


• Work in a modern office that is easily accessible by public transportation.

Please note: All job postings at UNIQLO Canada Inc. are for existing vacancies within our organization.

Annual Salary: $87,000 - $92,000 CAD

The salary range is based on several factors, including but not limited to overall experience, relevant experience, education level, certifications, applicable skills and expertise, and the position location.

AI Usage: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.

UNIQLO Canada is an equal opportunity employer. As an equal opportunity employer, UNIQLO Canada Inc. does not discriminate against applicants or employees because of race, ancestry, colour, religion, sex, sexual orientation, place of origin, criminal conviction, family status, gender identity or expression, Indigenous identity, marital status, mental disability, physical disability, political belief, source of income or because of any other status or condition protected by applicable law.

We sincerely appreciate the interest and enthusiasm of all applicants. While every application is carefully reviewed, only candidates whose qualifications closely match the position requirements will be contacted.