Senior PR Specialist

Uniqlo Canada; Toronto; On-site; CAD 87,000 - 92,000; Full time

Benefits offered by this job

Competitive salary & benefits

High-visibility role

Career growth opportunities

Entrepreneurial culture

Transit-accessible modern office

Job summary

UNIQLO Canada’s PR team in Toronto is seeking a Senior PR Specialist to shape public perception and drive strategic communications across the Canadian market.

You will build relationships with media and influencers, lead compelling brand storytelling for LifeWear, and collaborate with marketing, e-commerce, and store operations on major product launches and campaigns, while overseeing the Toronto showroom and product displays.

Qualifications

• Minimum 3 years in public relations, marketing, or communications within fashion/retail or luxury sectors.
• Bachelor’s degree in PR, Communications, Marketing, or related discipline.
• Exceptional writing, editing, and proofreading abilities.
• Strong visual sensibility and design sense for content.
• Excellent research, organizational, and time management skills.
• Experience with external agencies and creative partners.
• Knowledge of digital analytics is a plus.

Responsibilities

• Design and execute creative PR and communications campaigns for product launches, designer collaborations, and brand initiatives.
• Cultivate relationships with traditional and digital media and influencers nationwide.
• Plan and manage press previews, launch events and brand experiences.
• Monitor and report PR campaign performance and ROI to optimize strategies.
• Collaborate with marketing, e-commerce, and store operations on brand milestones and campaigns.
• Oversee the Toronto showroom, including sample closet and product displays.

Skills

Public relations strategy

Media relations

Influencer partnerships

Brand storytelling

Writing & editing

Digital analytics

Event planning

Project coordination

Trend awareness

Media/Influencer network

Education

Bachelor’s degree in PR/Communications/Marketing

Job description

Job Title:Senior PR Specialist

Location: Toronto, ON

Reporting to: Senior PR & Influencer Manager

https://www.uniqlo.com/ca/en/

https://www.fastretailing.com/employment/en/

UNIQLOis a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world.UNIQLOrespects the individuality and lifestyle of all customers and takespridein creating high-quality, long-lasting, innovative clothing at an affordableprice.

Department Overview:

UNIQLO Canada’s PR Teamelevatesthe brand’s presence by developing and executing innovative public relations and communications strategies. Our mission is to enhance awareness of UNIQLO’s products, collaborative projects, and the distinct design philosophy that sets us apart in the fashion industry. Through thoughtful storytelling and meaningful engagement with media and stakeholders, we inspire Canadian customers to become passionate advocates for “LifeWear,” the core concept driving UNIQLO’s approach to product development.

Position Overview:

As a key member of UNIQLO Canada’s PR Team, you will play a pivotal role in shaping the public perception of the brand. This position drivesinnovative communications strategies, builds strong relationships with media and influencers, and delivers compelling brand stories to the Canadian market. You will collaborate closely with cross-functional teams to support major product launches, retail milestones, and brand initiatives, ensuring UNIQLO’s unique LifeWear philosophy resonates with audiences nationwide.

Key Responsibilities:

• Strategy Execution: Design and implement creative PR and communications campaigns for product launches, designer collaborations, and strategic brand initiatives.
• Media Relations: Cultivate and strengthen relationships with leading traditional and digital media, as well as key industry influencers nationwide. Articulate and refine UNIQLO’s tone of voice across all internal and external communications.
• Events and Activations: Orchestrate impactful press previews, launch events, and unique brand experiences that generate buzz and foster meaningful media coverage.
• Campaign Analysis: Monitor, analyze, and report on PR campaign performance, using key metrics to optimize strategies and maximize return on investment (ROI).
• Cross-Functional Collaboration: Work closely with marketing, e-commerce, and store operations teams to support brand milestones, major retail campaigns, and new store openings.
• Toronto Showroom Management: Oversee the Toronto showroom, including managing the sample closet and coordinating product displays.

What You Bring:

• Minimum 3 years’ experience in public relations, marketing, or communications—preferably within fashion/retail, cosmetics, consumer goods, or luxury sectors.
• Bachelor’s degree in PR, Communications, Marketing, or a related discipline.
• Exceptional writing, editing, and proofreading abilities.
• Strong visual sensibility, with an eye for design, page layout, and impactful content.
• Excellent research, organizational, and time management skills, with the ability to juggle multiple projects in a dynamic environment.
• Proficiency in digital analytics is an asset.
• Hands-on experience with PR initiatives such as brand events, gifting, guest list management, and project coordination.
• Ability to thrive under tight deadlines.
• Experience working with external agencies and creative partners.
• Deep awareness of culture and trends across fashion, literature, art, and music.
• Strong understanding of current social trends and digital platforms.
• Well-established connections within media industries and the influencer community.

What We Offer:

• Competitive salary, performance bonus, and comprehensive benefits package.
• High-visibility role with collaboration across global and regional executive teams.
• Career growth in a company that values ambition, innovation, integrity, and performance.
• A results-driven, entrepreneurial culture where your decisions drive real business impact.
• Work in a modern office that is easily accessible by public transportation.

Please note: All job postings at UNIQLO Canada Inc. are for existing vacancies within our organization.

Annual Salary: $87,000 - $92,000 CAD

The salaryrangeis based on several factors, including but not limited to overall experience, relevant experience, education level, certifications, applicable skills andexpertise, and the position location.

AI Usage: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications.These tools do not makefinaldecisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.

UNIQLO Canada is an equal opportunity employer. As an equal opportunity employer, UNIQLO Canada Inc. does not discriminate against applicants or employees because of race, ancestry, colour, religion, sex, sexual orientation, place of origin, criminal conviction, family status, gender identity or expression, Indigenous identity, marital status, mental disability, physical disability, political belief, source of income or because of any other status or condition protected by applicable law.

We sincerely appreciate the interest and enthusiasm of all applicants. While every application is carefully reviewed, only candidates whose qualifications closely match the position requirements will be contacted.