Senior PR Account Coordinator

Duet Public Relations Inc.; Toronto; Hybrid; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Flex time

Competitive pay

Vacation pay

Health benefits program

Flexible work-from-home options

Job summary

Duet Public Relations Inc. is seeking a Senior Account Coordinator to join our Toronto team. You will manage media relations, craft compelling pitches, and support influencer campaigns across lifestyle, tech, beauty, wellness, hospitality and culinary sectors.

You will collaborate with a high-touch team to develop tailored communications plans, monitor opportunities, write materials, and report on coverage. The ideal candidate brings 2+ years of PR experience and a proven media network.

Qualifications

• Minimum of 2 years of PR experience (agency or in-house).
• Proven track record pitching media to secure coverage.
• Good relationships with Canadian media and influencers.
• Knowledge of what makes a great story and how to pivot when needed.
• Excellent writing skills.
• Passion for social media, influencers and content creation.
• Ability to manage priorities.

Responsibilities

• Media monitoring daily for client opportunities, industry competition and sourcing new media contacts and story ideas.
• Create press materials for clients for approval from Account Manager (i.e. media kit, fact sheet, etc.).
• Own and maintain media and influencer contacts to create effective media lists.
• Write tailored client pitches with minimal edits to introduce media to a client, a product, or share a new story angle.
• Brainstorm and craft new story angles for clients.
• Prepare key messages for client speaking opportunities to be approved by the Account Manager.
• Draft client press releases.
• Execute influencer relations from initial connection, coordination and completion with reporting.
• Start and complete client coverage reports through MRP and share client coverage with various stakeholders.
• Brainstorm, research and execute event planning i.e. budgets, logistics, vendors, food and beverages, asset creation.
• Assist with social media content creation, caption writing and strategy implementation.

Skills

Media pitching

Writing skills

Media relations

Influencer relations

Social media

Time management

Tools

Cision

Job description

We’re looking for a passionate PR professional to join our Toronto team as a Senior Account Coordinator. The ideal candidate is creative and collaborative with an excellent understanding of the media landscape and influencer marketing and ready to take on client accounts in the lifestyle, tech, beauty, wellness, hospitality and/or culinary industries.

At Duet PR, we offer clients a high-touch, personalized customer experience and a full-service team with proven international media relations and brand storytelling skills. Beyond getting clients measurable results and winning media coverage in top-tier outlets, we’re a trusted partner and member of their team, developing strategic communications plans that are tailored to their business goals.

We believe in telling stories that matter, creating a culture of accountability, that teamwork makes the dream work, and in celebrating wins together, big or small.

While we’re a high-performing and hard-working team, you can count on us to find memorable ways to celebrate our successes together.

Monthly learning workshops to develop our teams’ skills, once-a-month wellness days, unique team-building retreats, celebratory birthday outings, exciting client events, Bubbly Friday to celebrate the week and a fun office space in downtown Toronto.

We offer:

• flex time
• competitive pay
• vacation pay
• a great employee health benefits program
• flexible work-from-home options

We’d love to hear from you if you have:

• A minimum of 2 years of PR experience, either at an agency or in-house (internship experience included)
• A proven track record pitching media to secure media coverage
• Good relationships with Canadian media and influencers
• Knowledge of what makes a great story and what will land with media, and if it doesn’t, the creativity to pivot to something that will land
• Excellent writing skills
• Passion for social media, influencers and content creation
• Ability to manage priorities

Role Responsibilities:

• Media monitoring daily for client opportunities, industry competition and sourcing new media contacts and story ideas
• Create press materials for clients for approval from Account Manager (i.e. media kit, fact sheet, etc.)
• Own and maintain media and influencer contacts to create effective media lists
• Write tailored client pitches with minimal edits to introduce media to a client, a product, or share a new story angle
• Brainstorm and craft new story angles for clients
• Prepare key messages for client speaking opportunities to be approved by the Account Manager
• Draft client press releases
• Execute influencer relations from initial connection, coordination and completion with reporting
• Start and complete client coverage reports through MRP and share client coverage with various stakeholders
• Brainstorm, research and execute event planning i.e. budgets, logistics, vendors, food and beverages, asset creation
• Assist with social media content creation, caption writing and strategy implementation