Senior PMM: Measurement & Performance (Remote)

StackAdapt; Toronto; On-site; CAD 100,000 - 138,000; Full time

Benefits offered by this job

Health benefits from day one

Work from home reimbursements

Parental leave program

Competitive salary

Job summary

StackAdapt, a remote-first tech company, seeks a Senior Product Marketing Manager to lead measurement and performance GTM initiatives. You will bridge advertising measurement with programmatic media buying and translate complex capabilities into clear narratives for advertisers and agencies.

You will partner with Product, Advertising Technologies, Data & Analytics, and Sales to drive adoption, create enablement content, and define strategy for global measurement offerings.

Qualifications

• 6–8+ years of dedicated product marketing experience in adtech, martech, B2B SaaS, or related tech.
• Direct experience with measurement, attribution, analytics, or reporting products.
• Ability to translate complex concepts into clear business value for advertisers.
• Experience creating sales plays, battlecards, and customer-facing narratives.
• Familiarity with programmatic advertising and data-driven ROI messaging.

Responsibilities

• Develop and execute the global GTM strategy for StackAdapt’s measurement and performance solutions.
• Collaborate with Product, AdTech, Data & Analytics, Sales, and Services teams to align roadmaps and messaging.
• Create sales plays, decks, and competitive materials to enable the commercial teams.
• Translate customer insights and market trends into stronger positioning and roadmap opportunities.
• Lead workflow enhancements and leverage AI tools to accelerate research and collateral creation.
• Define metrics to measure adoption, engagement, and business impact across buyer journeys.

Skills

Product Marketing

GTM Strategy

Cross-Functional Leadership

Sales Enablement

Adtech Knowledge

Analytics

Job description

StackAdapt, a remote-first tech company, seeks a Senior Product Marketing Manager to lead measurement and performance GTM initiatives. You will bridge advertising measurement with programmatic media buying and translate complex capabilities into clear narratives for advertisers and agencies.

You will partner with Product, Advertising Technologies, Data & Analytics, and Sales to drive adoption, create enablement content, and define strategy for global measurement offerings.