Senior Planner

Dentsu Aegis Network; Toronto; On-site; CAD 55,000 - 60,000; Full time

Job summary

A multinational media and digital marketing company seeks a Senior Planner in Toronto. The role focuses on guiding media strategy across various platforms, ensuring client needs are met while optimizing campaigns. Ideal candidates will possess strong media knowledge and leadership capabilities, with a commitment to achieving outstanding results.

Benefits

Medical benefits

Dental benefits

Paid time off

RRSP contributions

Flexible work environment

Qualifications

• Minimum 2 years of media planning/buying experience across various channels.
• Strong analytical skills with advanced MS Excel proficiency.
• Experience with campaign management and optimization processes.

Responsibilities

• Develop strategic media plans and support buying teams for client accounts.
• Prepare reporting documentation for clients demonstrating strategies.
• Contribute to campaign strategy and optimize performance to meet client goals.

Skills

Analytical skills

Communication

People management

Media planning

Confidence

MS Office proficiency

Education

Post-secondary Degree or Diploma in Media, Advertising, Business, Marketing

Tools

Bid management tools

Ad server software

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Planner will have primary day-to-day responsibility for assigned accounts and is expected to understand their assigned client’s media business, as well as the client’s overall business and marketing objectives. The Senior Planner is expected to have a strong working knowledge of the media space (including traditional media), available media research and also expected to be proficient with media tools (ad serving, research) and procedures (both media and inter-department).

Accountabilities:

• Guides team on the development of strategic and tactical media plans and supports the buying team and process for assigned client accounts.

• Helps to identify development areas in team members to help achieve and drive their performance goals for the year.

• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.

• Brief partner agencies on strategic implementation needs and roles of specific communication channels.

• Works closely with the leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.

• Develops recommendations of the media strategies and deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

• Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.

• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Qualifications:

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

• A minimum of 2 years of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.

• Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.

• Previous people management experience with the ability to lead, coach, develop and retain top talent while helping address performance.

• High-level of confidence with an ability to manage expectations with internal and external stakeholders.

• Advanced analytical skills and proficiency with numbers and budgets to determine results of campaign.

• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.

• Excellent written and verbal communication skills.

• Ability to work with cross functional teams and multiple stakeholders.

• Strong priority management while handling multiple deliverables/work streams

Additional information

The salary range for this position is $55k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

#LI-DM1

Location:

Toronto

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Senior Planner will have primary day-to-day responsibility for assigned accounts and is expected to understand their assigned client’s media business, as well as the client’s overall business and marketing objectives. The Senior Planner is expected to have a strong working knowledge of the media space (including traditional media), available media research and also expected to be proficient with media tools (ad serving, research) and procedures (both media and inter-department).

Accountabilities:

• Guides team on the development of strategic and tactical media plans and supports the buying team and process for assigned client accounts.

• Helps to identify development areas in team members to help achieve and drive their performance goals for the year.

• Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.

• Brief partner agencies on strategic implementation needs and roles of specific communication channels.

• Works closely with the leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.

• Develops recommendations of the media strategies and deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

• Prepares reporting documentation for clients demonstrating the strategy and rationale executed to deliver on campaign goals.

• Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.

• Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Qualifications:

• Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.

• A minimum of 2 years of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, Etc.

• Knowledge of bid management, campaign management and optimization process with key Data, Supply and DSP partners.

• Previous people management experience with the ability to lead, coach, develop and retain top talent while helping address performance.

• High-level of confidence with an ability to manage expectations with internal and external stakeholders.

• Advanced analytical skills and proficiency with numbers and budgets to determine results of campaign.

• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.

• Excellent written and verbal communication skills.

• Ability to work with cross functional teams and multiple stakeholders.

• Strong priority management while handling multiple deliverables/work streams

Additional information

The salary range for this position is $55k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

#LI-DM1

Location:

Toronto

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

About the company

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

Notice

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at [e-mail] or 407-000-0000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report . NYC applicants may request an alternative process or accommodation at [e-mail] or 407-000-0000.