Senior Performance Media Manager, Investment

Adelphi Group; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Critical Mass is hiring a Senior Performance Media Manager, Investment to lead planning, management and execution of client media strategies across display, programmatic, video, mobile, social, and emerging channels. Expertise in OOH and Print is essential, with strong leadership and client-facing presentation skills.

You will partner with Marketing Science and Strategy, own day-to-day client and vendor relationships, and guide a team of planners on multi-channel campaigns while driving

Qualifications

• 5+ years experience as a Senior Media Associate or similar role in media.
• Deep knowledge of search, display, video, social, and emerging channels including OOH and Print.
• Proven leadership of large accounts in an integrated agency setup.
• Experience in investment/finance category preferred.
• Strong analytical, communication, and stakeholder management skills.

Responsibilities

• Coordinate and oversee management, trafficking, optimization, and reporting of all campaign initiatives.
• Manage billing team and approve billing needs.
• Oversee media campaign setup and execution with internal teams and clients.
• Provide strategic insights and optimizations for client reports.
• Research and prepare materials for paid media plans, RFPs, and presentations.
• Build and maintain relationships in display and emerging media communities.

Skills

Senior media leadership

Search media campaign management

Media planning and buying

Video and display advertising

OOH media

Team management

Analytics and reporting

Tools

Media planning tools

Analytics platforms

Reporting software

Job description

Agency:

Critical Mass

Job Function:

Media

Job Subfunction:

Trading and Investment

Job Description:

Critical Mass is hiring a Senior Performance Media Manager, Investment to join our growing team. As the Senior Performance Media Manager, Investment, you are responsible for leading the planning, management, and execution of client’s media strategy to maximize client business/marketing objectives. You must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Therefore, experience in OOH and Print is a must. You will also be a strategic leader both internally and in client presentation. You will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. You will be responsible for owning the day-to-day client and key third-party vendor relationships. Finally, you will manage and distribute work across the associate planners, planners, and senior planners on the team.

You will:

• Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate, build and maintain relationships in the display and emerging media community
• Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities
• Evaluate client needs and elevate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
  

You have:

• 5+ years’ experience as a Senior MediaAssociateand/or relevant role in Media
• In-depth understanding of search media campaign management and optimization practices
• Proven to be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co‑leading efforts focused on client satisfaction, growth, performance vs KPI’s)
• Proven experience in media planning, buying, or management, preferably in investment, finance, or financial services category
• Strong expertise invideo, display, YouTube, Amazon, and OOH media channels
• Demonstrated experiencemanaging a team, including delegation, mentoring, and performance management
• Analytical skills with the ability to interpret campaign data and optimize strategies
• Excellent communication and stakeholder management skills
• Proficiency with media planning tools, analytics platforms, and reporting software
• Ability to multitask and manage multiple campaigns simultaneously
  

Salary range: $80,000 - $120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/