Senior Performance Marketing Specialist

Resolver, a Kroll Business; Toronto; Hybrid; CAD 85,000 - 105,000; Full time

Benefits offered by this job

Health & dental benefits

Career development program

Open vacation policy

Job summary

Resolver, a Kroll Business, is seeking a Senior Performance Marketing Specialist to own paid media strategy across Google Ads, Microsoft Ads, LinkedIn Ads, and more, driving pipeline and revenue.

You’ll partner with marketing to optimize messaging, landing pages, and experiments, lead structured A/B testing, and deliver reliable performance insights. This role offers a hybrid work model within a fast-growing SaaS environment.

Qualifications

• 5+ years of experience in performance marketing, paid media, or digital acquisition, with demonstrated experience independently owning paid media strategy and optimization.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven track record managing and optimizing meaningful paid media budgets and delivering measurable business results.
• Advanced experience with Google Ads and Microsoft Ads; experience with LinkedIn Ads and other paid platforms is an asset.

Responsibilities

• Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels.
• Own keyword and audience strategy, bidding, budget allocation, campaign structure, ad copy, and ongoing optimization.
• Translate business, pipeline, and revenue objectives into paid media strategies and channel plans.
• Proactively identify performance trends, risks, and growth opportunities and recommend changes to improve efficiency and business impact.
• Develop a structured testing roadmap across campaigns, audiences, bidding strategies, offers, and creative.
• Evaluate new channels, campaign types, and platform capabilities and recommend opportunities for testing.

Skills

Performance marketing

Paid media

Strategic thinking

Campaign optimization

Copywriting

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Google Analytics

Salesforce

Pardot

Marketo

Job description

Position at Resolver

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.

Description

The Senior Performance Marketing Specialist leads the strategy, execution, optimization, and ongoing improvement of paid acquisition programs. The role independently owns paid media strategy and optimization while partnering across marketing to improve campaign messaging, landing page experiences, experimentation, and performance analysis to drive measurable pipeline and revenue outcomes.

About Resolver

Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. We are ambitious in both our mission and our culture. As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work eight years in a row!

What you’ll be doing:

Paid Media Strategy & Execution (60%)

Measures of success: Paid media contribution to MQLs, opportunities, pipeline and revenue; cost efficiency; conversion rates; effective budget allocation; and consistent testing and optimization.

• Lead the strategy, setup, management, and optimization of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other relevant channels.
• Own keyword and audience strategy, bidding, budget allocation, campaign structure, ad copy, and ongoing optimization.
• Translate business, pipeline, and revenue objectives into paid media strategies and channel plans.
• Proactively identify performance trends, risks, and growth opportunities and recommend changes to improve efficiency and business impact.
• Develop a structured testing roadmap across campaigns, audiences, bidding strategies, offers, and creative.
• Evaluate new channels, campaign types, and platform capabilities and recommend opportunities for testing.

CRO, Copywriting, Landing Pages & Experimentation (20%)

Measures of success: Improved landing page conversion rates, effective message match between ads and landing pages, consistent experimentation, and application of test learnings to future campaigns.

• Recommend landing page improvements based on search intent, campaign messaging, audience needs, and conversion performance.
• Write and optimize performance-focused ad and landing page copy, including headlines, offers, and calls to action.
• Partner with web, design, and content teams to develop and improve campaign landing pages.
• Build and execute structured A/B tests across landing pages, messaging, offers, and conversion paths.
• Use conversion data and test results to identify opportunities and continuously improve campaign performance.

Analysis & Reporting (20%)

Measures of success: Accurate reporting, reliable tracking and attribution, clear strategic recommendations, and demonstrated use of insights to improve performance.

• Analyze paid media and funnel performance using advertising platforms, web analytics, CRM data, and other reporting tools.
• Connect channel-level metrics to downstream outcomes including MQLs, opportunities, pipeline, and revenue.
• Identify performance patterns and translate data into clear, actionable recommendations.
• Maintain reporting that accurately communicates performance, efficiency, ROI, and progress against targets.
• Partner with Marketing Operations and other stakeholders to ensure conversion tracking, attribution, and measurement are accurate.

What you will bring:

• 5+ years of experience in performance marketing, paid media, or digital acquisition, with demonstrated experience independently owning paid media strategy and optimization.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven track record managing and optimizing meaningful paid media budgets and delivering measurable business results.
• Advanced experience with Google Ads and Microsoft Ads; experience with LinkedIn Ads and other paid platforms is an asset.
• Strong experience with Google Analytics and conversion tracking; familiarity with CRM and marketing automation platforms such as Salesforce, Pardot, or Marketo.
• Google Ads certification or equivalent demonstrated platform expertise.
• Experience developing landing page briefs, messaging recommendations, and CRO tests in partnership with web, design, or development teams.
• Strong performance copywriting and editing skills, particularly for ads, headlines, landing pages, offers, and calls to action.
• Familiarity with experimentation, A/B testing, attribution, and paid directories.

What we’ll give in return:

• Health and Wellness Benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months! We also offer a wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
• Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness, and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
• Vacation: it's open, which means we don't have to worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
• Parental leave: best-in-class-top-up for new parents -- 100% for 15 weeks for new parents and 5 additional weeks of pregnancy leave for birth mothers.
• Flexibility & trust: we hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role and in ways that best promote collaboration with your team.
• Back in the Office: you will have access to snacks and beverages and in-office fun like ping pong, group lunches, karaoke & games. We provide lots of opportunity for team socials too, including the folks who are remote!
• The salary range for this role is $85,000-105,000

Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at [email protected]