Senior Performance Marketing Manager, Google

Launch Potato; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

Launch Potato is seeking a Digital Marketing Manager to lead strategies for optimizing Google Ads campaigns. This role involves managing large budgets, analyzing campaign performance, and collaborating cross-functionally to drive impactful results. Ideal candidates will have significant experience in digital advertising, strong analytical skills, and a proactive mindset.

Qualifications

• 4 years of hands-on experience managing Google Ads campaigns.
• Strong analytical skills with experience using Looker or Tableau.
• Ability to work collaboratively across teams.

Responsibilities

• Drive the growth and profitability of paid media portfolio.
• Optimize Google Ads campaigns and monitor performance.
• Collaborate with internal stakeholders to maximize campaign outcomes.

Skills

Analytical Skills

Communication

Collaboration

Problem-Solving

Growth Mindset

Tools

Google Ads

Looker

Tableau

Excel

Job description

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach Florida with a unique international team across over a dozen countries. Launch Potatos success comes from a diverse energetic culture and high-performing entrepreneurial team. As a result the company is always looking for like-minded teammates and partners.

MUST HAVE :

• 4 years of hands-on experience planning managing and optimizing Google Ads campaigns (Search Display Demand Gen Performance Max YouTube)
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker Tableau or equivalent plus Excel (Pivot Tables Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE : Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

Drive the growth and profitability of Launch Potatos paid media portfolio by leading the strategy execution and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations) :

• Take full ownership of pacing reporting and performance for all assigned Google Ads campaigns across channels (Search Display Demand Gen Performance Max) ensuring campaigns meet daily weekly monthly and quarterly goals
• Source and manage creative assets including ad copy and creative materials for campaigns and maintain an organized asset library for future use
• Plan launch and optimize new campaigns with thoughtful strategy and clear measurable objectives including targeting bidding and creative experimentation
• Continuously monitor campaign health performing routine optimizations to drive higher CTR reduce CPA and increase ROAS
• Document all tests and campaign changes in a structured test log sharing wins and learnings with both the Paid Media team and broader internal stakeholders
• Collaborate closely with business leads account managers and the yield team to identify trends provide performance updates and surface headwinds or tailwinds that impact delivery and pacing
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
• Become the internal subject matter expert on Google Ads strategy owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
• Technical Mastery : Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
• Analytical Problem-Solving : Leverage data to drive decisions spot trends and provide recommendations without requiring manager oversight
• Organizational Skills : Manage multiple campaigns and shifting priorities within fast-paced deadlines
• Collaboration & Influence : Work cross-functionally with internal stakeholders (yield business leads creative teams) to maximize campaign outcomes
• Growth Mindset : Proactively pursue performance improvements and stay ahead of platform and industry trends
• Communication : Clear concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
• Adaptability : Thrive in a dynamic test-and-learn environment with ever-evolving business priorities

Want to make your impact in a profitable high-growth company Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience :

Manager

Key Skills

Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast

Employment Type : Full Time

Experience : years

Vacancy : 1

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