Senior Paid Social Strategist (Remote Canada) - Future Opening

Directive; Montreal; Remote; CAD 70,000 - 100,000; Full time

Job summary

Directive is seeking a Senior Paid Social Strategist to lead innovative LinkedIn advertising strategies within a new consultancy. This role offers opportunities for growth, focusing on client relationships and strategic insights in a remote-first work environment, along with comprehensive benefits.

Benefits

Comprehensive health and wellness benefits

401(k) matching

Unlimited PTO

Paid holidays

Parental leave

Qualifications

• 4+ years in digital marketing with LinkedIn Ads expertise.
• Strong success with mid-market or enterprise clients.
• Experience using Google Analytics and Excel for performance tracking.

Responsibilities

• Oversee social media accounts and client communications.
• Develop quarterly strategies and manage paid media budgets.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Analytical skills

Communication

Organization

Strategic storytelling

Education

4+ years in digital marketing

Tools

Google Analytics

Excel

LinkedIn Ads

Campaign Manager

Zoominfo

6Sense

Job description

Senior Paid Social Strategist (Remote Canada) - Future Opening

Join us to apply for the Senior Paid Social Strategist (Remote Canada) - Future Opening role at Directive .

Role Overview

Are you passionate about social media advertising and eager to build innovative strategies with a motivated team? We are launching a new social media advertising consultancy within Directive, focusing on LinkedIn for B2B clients. This is a unique opportunity to be part of a fast-growing, bold initiative that emphasizes results and innovation.

Responsibilities

• Oversee social media accounts and client communication
• Develop quarterly strategies and manage paid media budgets
• Support internal marketing efforts and understand client positioning
• Ensure CRM accuracy and drive client relationships for cross-sells and upsells
• Execute and optimize LinkedIn advertising campaigns

Qualifications

• 4+ years in digital marketing, with expertise in paid social, especially LinkedIn Ads
• Experience with LinkedIn Ad units and platforms like Campaign Manager, Zoominfo, 6Sense
• Strong analytical skills with tools like Google Analytics and Excel
• Proven success with mid-market or enterprise clients
• Excellent communication, organization, and strategic storytelling skills

Success Metrics

• Achieve KPIs related to client growth and satisfaction
• Build trust and renewals through strategic insights and communication
• Comprehensive health, wellness, and financial benefits, including 401(k) matching
• Unlimited PTO, paid holidays, and parental leave
• Work from anywhere in the US or Canada with a remote-first environment

This role is remote, requiring reliable internet and a professional setup. Occasional travel to clients may be required.

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of background or identity.

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