Senior Paid Media Strategist (Remote) for B2B SaaS

Directive; Ottawa; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Living wage

Medical, dental, vision plans

Disability & life insurance

401(k) with company match

Annual bonus

Unlimited PTO

Job summary

Directive Consulting is seeking a Paid Strategist to lead day‑to‑day client deliverables, craft custom Paid Media strategies, and communicate with clients and internal stakeholders to execute campaigns. You will build high‑performing Paid strategies for B2B SaaS/tech clients across Technology, Industrial, and Services markets.

You will manage multiple paid media accounts, optimize PPC across Google Ads, Facebook Ads, and LinkedIn Ads, and collaborate with the Associate Director to achieve client

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
• Strong PPC principles: keyword research, ad copywriting, bid management, optimization.
• Ability to analyze campaign performance data and drive data‑driven decisions.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners to align tasks and quality.
• Drive referrals via client relationships and network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across channels.
• Understand client positioning and value propositions.
• Ensure accurate lead routing in CRM.
• Understand Programmatic campaigns and value.
• Manage personal productivity and utilization.
• Collaborate with Associate Director to meet goals.
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research and audience targeting.

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

Analytics

Data-driven decisions

Client relationships

B2B SaaS experience

Campaign optimization

Tools

Google Ads Platform

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is seeking a Paid Strategist to lead day‑to‑day client deliverables, craft custom Paid Media strategies, and communicate with clients and internal stakeholders to execute campaigns. You will build high‑performing Paid strategies for B2B SaaS/tech clients across Technology, Industrial, and Services markets.

You will manage multiple paid media accounts, optimize PPC across Google Ads, Facebook Ads, and LinkedIn Ads, and collaborate with the Associate Director to achieve client