Remote Senior Paid Media Strategist — B2B Growth

Directive; Calgary; Remote; CAD 114,000 - 156,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) with company match

Annual bonus

Job summary

Directive Consulting is a leading B2B marketing agency seeking a Senior Account Strategist, Paid Media, to oversee client Paid media strategies for mid-market and enterprise accounts. You’ll manage multiple campaigns and coordinate with clients and internal teams to optimize ROI.

You’ll work remotely from anywhere, with potential in Canada, the UK, and Australia. The role emphasizes analytics, storytelling with data, and ongoing learning in AI-driven marketing.

Qualifications

• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads and LinkedIn Ads.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Ability to analyze campaign performance data using analytics tools to optimize ROI.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors and partners to ensure task alignment and quality.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across channels.
• Understand client positioning and value propositions.
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

B2B SaaS

Agency experience

Analytics

Excel

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Directive Consulting is a leading B2B marketing agency seeking a Senior Account Strategist, Paid Media, to oversee client Paid media strategies for mid-market and enterprise accounts. You’ll manage multiple campaigns and coordinate with clients and internal teams to optimize ROI.

You’ll work remotely from anywhere, with potential in Canada, the UK, and Australia. The role emphasizes analytics, storytelling with data, and ongoing learning in AI-driven marketing.