Senior Paid Media Strategist, Meta and Google (Client-Facing)

MVR Digital; Toronto; Remote; CAD 110,000 - 165,000; Full time

Benefits offered by this job

Paid time off

Paid company holidays

Flexible Fridays

Remote-first collaboration

Quarterly bonus opportunities

Job summary

MVR Digital, a performance marketing agency, seeks a Senior Paid Media Strategist to own Meta and Google strategy for premium DTC brands. You will manage campaigns in Ads Manager and Google Ads daily, and defend the strategy on client calls.

The role is a fully remote independent contractor based in the US or Canada, with overlap in US time zones for client calls. You will lead client calls, tests, and strategic decisions to drive scalable results.

Qualifications

• 5+ years in paid media at an agency or high-growth brand.
• Proven ownership of both Meta and Google platforms.
• Experience managing $100K+ monthly budgets.
• Experience in DTC or luxury ecommerce is a plus.
• Fluent English and strong client communication.

Responsibilities

• Own Meta and Google strategy and daily execution across accounts.
• Manage $100K+ per month in combined spend against targets.
• Configure and QA pixel, CAPI, and event quality on Meta.
• Manage Google assets: Search, Shopping, Performance Max, YouTube.
• Lead client calls and present performance with clear recommendations.
• Lead the paid media portion of client calls and provide decisions.

Skills

Paid media strategy

Agency experience

Client-facing

Google Ads

Meta Ads

Budget management

ROAS optimization

GA4

Looker Studio

Shopify integration

Tools

Google Ads

Meta Ads

Merchant Center

Shopify

Looker Studio

GA4

Job description

Senior Paid Media Strategist, Meta and Google (Client-Facing)

Job Overview

MVR Digital is hiring a Senior Paid Media Strategist to own Meta and Google strategy and execution for a portfolio of premium and luxury DTC brands. You will be in Ads Manager and Google Ads daily, and you will own the cross-channel budget call. You will also set the strategy and defend it on client calls.

About MVR Digital

MVR Digital is a performance marketing agency working with premium and luxury DTC and e-commerce brands to grow profitably online. Adweek named us one of the Fastest Growing Agencies. We work across Meta, Google, TikTok, and Connected TV, plus email, creative, and landing pages. The team is fully remote, direct, and focused on results.

Our Values

• Act Like an Owner
• Clarity over Complexity
• Serve Clients' Best Interest
• We Win Together, We Lose Together
• Data-Informed, Human-Led

What Success Looks Like

Your mission is to run 3 to 4 client accounts, each at $100K+ a month in combined Meta and Google spend, so that performance moves toward target without leadership in the daily details. In your first year:

• By month 4, 80% or more of your accounts are green against their monthly goals
• Zero client-seen launch errors each quarter, across both platforms and Merchant Center
• Every test closes with a written verdict in the change log
• By month 3, fewer than 2 media questions a month reach leadership from your clients
• Budget moves between Meta and Google are backed by MER and incrementality evidence, not platform-reported ROAS

What You Will Do

• Own Meta and Google strategy and daily execution across your accounts: build, structure, budget pacing, testing, and scaling
• Manage $100K+ per month in combined spend against MER, ROAS, and CPA targets
• On Meta: run Advantage+ and CBO structures, protect signal quality, and configure and QA pixel, CAPI, and event quality yourself
• On Google: manage Search, Shopping, Performance Max, and YouTube, including asset groups, exclusions, signal inputs, and new customer acquisition settings
• Own Merchant Center and feed health end to end. Diagnose disapprovals, feed gaps, and Shopify sync issues yourself
• Hold a real position on branded spend and incrementality, and walk a client through it
• Decide where the next dollar goes across Meta and Google when both platforms claim the same conversions
• Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to your in-platform decisions
• Support TikTok and other channels where they affect your accounts
• Lead the paid media portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client

What We Are Looking For

• 5+ years of hands-on paid media at an agency or high-growth brand
• Deep expertise on at least one of Meta or Google, and proven, hands-on ownership of the other. You have personally run both, not supervised them
• Personally owned $100K+ monthly budgets with documented efficiency gains, with meaningful spend on each platformStrong Meta fundamentals: Advantage+, CBO, signal quality, CAPI
• Strong Google fundamentals: Search, Shopping, Performance Max, Merchant Center, and feed troubleshooting
• DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
• GA4, Looker Studio, Shopify, and attribution fluency
• Fluent, confident English and strong client communication. This role is client-facing
• Comfortable managing multiple accounts in a fast-moving remote environment

Role Details

• Full-time independent contractor
• Fully remote. Based in the US or Canada, with overlap with US time zones for client calls

Perks

• Paid time off
• Paid company holidays
• Flexible Fridays
• Remote-first collaboration
• Quarterly bonus opportunities