Senior Paid Media Specialist

STRIDE Management Corp; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

STRIDE Management Corp in Calgary, Alberta is seeking a Paid Media Specialist to plan, coordinate, execute, and optimize integrated paid media campaigns across traditional and digital channels. You will work on both internal and client projects in a high-production environment.

The role requires hands-on execution, analytics, testing, and performance reporting, with experience in Google Ads, Meta Ads, GA4, and traffic analysis.

Qualifications

• 3+ years in paid media, digital marketing or related role.
• Experience with Google Analytics (GA4) setup, measurement and reporting.
• Hands-on experience planning, building, launching, and optimizing paid campaigns across Google Ads and Meta Ads.
• Post-secondary education in marketing, communications, advertising, business, or related field.
• Strong communication and negotiation skills.

Responsibilities

• Coordinate planning, purchase, and execution of paid media campaigns across channels.
• Own and manage applications involved in advertising in a regulated industry.
• Plan and coordinate traditional media buys across TV, radio, OOH, print.
• Manage end-to-end digital campaigns across platforms like Google Ads and Meta Ads.
• Conduct audience, market, media, and competitive research to inform strategy.
• Develop and maintain campaign tracking frameworks and attribution.
• Analyze test results and translate findings into actionable recommendations.

Skills

GA4 Analytics

Paid media planning

Google Ads

Meta Ads

Campaign optimization

Google Tag Manager

Communication skills

Education

Post-secondary education in marketing/advertising/business

Job description

The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

• Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule
• Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance
• Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms
• Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels
• Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions
• Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.
• Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance
• Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners
• Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements
• Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting
• Develop, maintain, and distributed ad trafficking schedules
• Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution
• Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements
• Analyze test results and translate findings into actional recommendations to continuously improve the media strategy
• Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs
• Traffic assets to vendors and platforms
• Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives
• Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets
• Develop campaign reports and performance analyses and translate them into clear insights and recommendations
• Build and maintain strong relationships with media vendors and serve as the primary point of contact
• Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy
• Support other marketing initiatives as needed

Requirements

• 3+ years of experience in paid media, digital marketing, media buying, performance marketing, or a related role
• 2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting
• 2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.
• Post-secondary education in marketing, communications, advertising, business, or a related field
• Strong communication and negotiation skills
• Strong research skills and planning abilities
• Capable of balancing multiple campaigns, deadlines, platforms and stakeholders
• Working knowledge of Google Tag Manager
• Experience developing, executing, evaluating A/B or other structured campaign tests
• High attention to detail
• Collaborative working style and the ability to work effectively with both internal and external teams
• Ability to work independently and exercise good judgment while knowing when to seek input or escalation issues
• Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior
• Experience coordinating or purchasing traditional media would be considered an asset
• Agency experience would be considered an asset

Find Your Freedom At Stride

• Commitment to Diversity, Equity and Inclusion across the employee career journey,
• An Employee Assistance Program where you can access counselling and coaching sessions,
• Focus on talent management, including career and skills development,
• Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

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