Planner, Media Planning

Publicis Groupe ANZ; Toronto; On-site; CAD 45,000 - 50,000; Full time

Job summary

Zenith in Toronto is seeking a Media Planner to develop and execute strategic media plans across digital, social, programmatic, TV and OOH to drive brand awareness.

You will analyze media options, provide data-driven recommendations, and collaborate with internal teams and external partners to ensure seamless execution and performance tracking. Candidates should have 2–3 years of media planning experience and familiarity with industry tools.

Qualifications

• 2–3 years of experience in media planning.
• Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking.
• Ability to develop POVs and strategic media recommendations based on research and insights.

Responsibilities

• Develop & Execute Media Plans– Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations– Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring– Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking– Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication– Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research– Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking– Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

Skills

Media planning

POVs & strategic recommendations

Analytical mindset

Collaboration & communication

Tools

Prisma

Vividata

GWI

Google Insight Finder

Reach Planner

Job description

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

As a Media Planneryou will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

Responsibilities

• Develop & Execute Media Plans– Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations– Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring– Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking– Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication– Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research– Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking– Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

Qualifications

• 2-3 years of experience in media planning
• Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking
• Ability to develop POVs and strategic media recommendations based on research and insights.

Key Skills

• Strategic Thinking– Ability to build and refine media plans that align with client goals.
• Analytical Mindset– Experience in campaign monitoring, reporting, and performance optimization.
• Collaboration & Communication– Work effectively with cross-functional teams, external vendors & clients.
• Proactiveness & Attention to Detail– Ability to handle high-volume workloads and meet deadlines.
• Technical Proficiency– Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel, Word, PowerPoint).

Additional information

Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Zenith however, only those candidates selected for an interview will be contacted.