Senior Marketing Operations Specialist

Compass Digital; Mississauga; On-site; Full time

Job summary

Join a dynamic team at a leading IT services company as a Marketing Operations Specialist. You will lead customer lifecycle campaigns, optimize journey performance, and collaborate with technical teams to enhance marketing strategies. Ideal candidates will bring over 3 years of experience in marketing automation and a strong understanding of digital channels.

Qualifications

• Strong knowledge of Salesforce Marketing Cloud, experienced in building and managing campaign automations.
• Ability to monitor, optimize and report on journey performance with clear KPIs.
• Experience in execution across multiple digital channels.

Responsibilities

• Lead Customer Lifecycle campaign mapping, building Salesforce Marketing Cloud journeys.
• Manage campaign calendar and deliverables with defined timelines.
• Support troubleshooting and solutioning data queries with technical teams.

Skills

Marketing Automation

Data Analysis

Campaign Management

Salesforce Marketing Cloud

Email Marketing

Mobile Marketing

Education

3+ years experience in marketing automation/operations

Tools

Salesforce

Marketo

Hubspot

Braze

Job description

You will join a dynamic and fast-paced environment and work with cross-functional teams to communicate the great value of our products to the market and drive adoption.

WHAT YOU’LL BE DOING

- Lead Customer Lifecycle campaign mapping to build and launch Salesforce Marketing Cloud journeys

- Create and manage creative briefs & SOPs for every journey component, ensuring you have all the details to build successful customer interactions

- Support in managing campaign calendar of deployment and deliverables with defined timelines

- Advise on best practices, testing and capabilities to support customer acquisition and retention strategies and programs

- Consult on channel utilization, support technical and operational execution of customer journeys with clear goals and KPIs

- Monitor, optimize and report on results of journey performance, sharing key post-analysis learnings (metrics, deliverability and progress/achievement of KPIs)

- Conduct regular testing on customer segmentation, dynamic content and personalization strategies, as well as testing and QA in tandem with the cross-functional teams for any integrations or enhancements

- Support in troubleshooting and solutioning data queries with data and development teams - Support in identifying operational process gaps to create efficiencies and improve workflow, promote adoption and adherence to new processes

- Support in identifying emerging innovations within the platform and recommend strategies in collaboration with the broader Digital Expansion team.

WHAT YOU’LL BRING

● 3+ years experience in marketing automation/operations, ideally with expertise in marketing digital products or services

● Strong working knowledge of Salesforce environment (Marketing Cloud/Pardot), experienced in building and managing campaign automations, or equivalent: Marketo, Hubspot, Braze, Adobe Experience Manager, or similar

● Deep understanding of digital channels and how they function, especially email and mobile marketing

● You’ve juggled multiple projects and tasks successfully, without missing deadlines or impacting results

● Ability to work with ambiguity, autonomously translate high-level direction to specific deliverables and effectively plan tactics in complex work streams

● Nice-to-have: Litmus, HTML, CSS and AMPscript, SQL Query or eager to learn

WHO YOU ARE

● Analytical, data-driven. Truly care about the results.

● Curious and are keen to make recommendations. Always eager to learn.

● Collaborative and able to effectively communicate verbally and in writing.

● Agile and creative – you’re not afraid to improvise and improve.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Analyst, and Product Management

• Industries

  IT Services and IT Consulting, Software Development, and Food and Beverage Services

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