Senior Marketing Manager

Emburse; Toronto; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Flexible work

Inclusive environment

Job summary

A leading company in travel and expense solutions is seeking a Sr. Marketing Manager in Toronto, Ontario. This role involves developing integrated marketing campaigns that drive pipeline for sales and enhance account engagement. The ideal candidate will have 6-8 years of experience, preferably in B2B SaaS, and bring strong analytical and communication skills. You'll collaborate closely with sales and cross-functional teams to maximize marketing impact and ensure effective ROI on campaigns.

Qualifications

• 6-8 years of professional experience with 3+ years in marketing.
• Start-up company experience is a plus.
• Experience directly working with sales teams.

Responsibilities

• Architect and lead effective demand generation strategies.
• Design and maintain a comprehensive marketing calendar.
• Collaborate with cross-functional teams to create marketing strategies.

Skills

Budget management

B2B Marketing

Google Analytics

Marketing Automation (Marketo preferred)

Salesforce proficiency

Excellent communication skills

Education

Bachelor’s Degree in a relevant field

Job description

Who We Are

At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.

We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative, and data-driven. They partner with Sales, BDRs, and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings/brainstorms and provide meaningful, actionable data to leadership.

What You’ll Do

• Integrated Campaign Strategy: Architect and lead high-impact demand generation and Account-Based Marketing (ABM) strategies designed to scale Marketing Qualified Accounts (MQAs) and accelerate net-new pipeline
• Roadmap Management: Design and maintain a comprehensive annual marketing calendar that aligns campaign activities with key business milestones and seasonal growth opportunities
• Strategic Stakeholder Management: Serve as a central advisor to executive leadership, providing clear, consistent communication on marketing program plans and historical performance benchmarks
• Cross-Functional Synergy: Collaborate as a strategic partner with Product Marketing, Brand, Sales, and Partner teams to co-create unified marketing strategies and seamless campaign launches
• BDR Partnership & Optimization: Forge a strong alliance with the BDR team to ensure high-quality lead delivery and proper follow-up, while building a continuous feedback loop to optimize hand-off efficiency
• Agency & Budget Governance: Expertly manage strategic relationships with agencies and contractors, overseeing budgets and expectations to ensure high-quality, high-ROI delivery
• Performance Reporting: Act as the internal champion for campaign transparency, communicating real-time progress, insights, and results to the broader business to influence future growth initiatives
• Data-Driven Program Optimization: Leverage deep analytical insights to refine audience journeys and improve foundational metrics, ensuring every marketing dollar is optimized for revenue impact
• Agile Project Management: Provide hands‑on leadership for multiple concurrent workstreams, ensuring complex pipeline‑building initiatives are executed on time and with precision

What You’ll Bring

• 6‑8 years of professional experience (3+ years of experience in marketing)
• Start‑up company experience is a plus
• A Bachelor’s Degree in a relevant field preferred OR equivalent work experience
• B2B (preferably SaaS) marketing experience
• Ability to manage budgets and analyze reporting
• Excellent written and verbal communication, editing and proofreading skills
• Proficiency with Google Analytics
• Organizational and planning skills
• Experience with Marketing Automation systems (Marketo preferred)
• Proficiency in Salesforce
• Experience working directly with Sales teams

Why Emburse?

• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize their finance operations.
• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real‑world challenges.
• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that supports your success.
• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision‑making for businesses everywhere.

Shape your future & find what’s next at Emburse.

Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.