Director, Marketing Technology

MarketBridge; Canada; Remote; USD 115,000 - 130,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge in the United States is seeking a Director, Marketing Technology & Activation to lead strategy, implementation, and operations of enterprise marketing technology solutions. You will bridge advisory, solution design, and campaign activation, guiding clients to measurable value while building a high‑performing team and scalable activation frameworks.

Reporting to the Senior Director, Marketing Technology, you will oversee marketing automation, CRM integrations, and multi‑channel

Qualifications

• 7+ years of experience in Marketing Technology or related consulting.
• 3+ years leading teams in agency or enterprise settings.
• Deep expertise with enterprise marketing platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, Demandbase, 6Sense.
• Strong CRM knowledge, particularly Salesforce, HubSpot, and MS Dynamics.
• Experience designing scalable campaign operations and marketing automation programs.
• Familiarity with media and web analytics platforms like LinkedIn, Google Ads, Influ2, Google Analytics, and Google Tag Manager.
• Ability to translate business strategy into technical solutions.
• Exceptional communication and executive presentation skills.

Responsibilities

• Lead strategy and technical implementation for enterprise marketing technology engagements.
• Translate objectives into scalable activation architectures across marketing automation, CRM, ABM, and engagement platforms.
• Design and govern marketing technology solutions that improve campaign effectiveness, operational efficiency, and data quality.
• Identify opportunities to modernize client technology ecosystems through automation, integration, and emerging platform capabilities.
• Partner with cross-functional leaders to champion innovation by evaluating new technologies, AI capabilities, and evolving activation methodologies.
• Oversee successful implementation of multi-channel marketing programs across email, nurture, ABM, events, digital advertising, and web experiences.
• Support the establishment of scalable campaign operations, QA standards, deployment processes, and governance models.
• Ensure activation teams consistently execute with speed, accuracy, and operational excellence.

Skills

Marketing Automation

Solution Architecture

Campaign Activation

Client Leadership

Team Management

Tools

HubSpot

Marketo

Salesforce Marketing Cloud

Demandbase

6Sense

Job description

This is a remoterole,requiredto work in EST hours.

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity,activationand measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

The Director, Marketing Technology & Activation leads the strategy, implementation, and operational excellence of enterprise marketing technology solutions. This role bridgesstrategic advisory, solution architecture, and campaign activation, andensuresclients realize measurable business value from their marketing technology investments.

Reporting to theSenior Director, Marketing Technology, this leader oversees a team responsible for marketing automation, campaign activation, platform implementationand integration, and operational excellence. They serve as a trusted advisor to clients, guide complex solution design, and build scalable activation frameworks that improve efficiency, quality, and marketing performance.

The ideal candidate combines deep marketing technologyexpertisewith strong consulting skills, operational leadership, and a passion for building high-performing teams.

Key Responsibilities

Marketing Technology Strategy & Solution Leadership

• Lead the strategy and technical implementation approach for enterprise marketing technology engagements.
• Translate marketing and businessobjectivesinto scalable activation architectures across marketing automation, CRM, ABM, and customer engagement platforms.
• Design and govern marketing technology solutions that improve campaign effectiveness, operational efficiency, and data quality.
• Identifyopportunities to modernize client technology ecosystems through automation, integration, and emerging platform capabilities.
• Partner with cross-functional leaders and teams to champion innovation by evaluatingnew technologies, AI capabilities, and evolving activation methodologies.

Campaign Activation & Delivery Excellence

• Oversee successful implementation of multi-channel marketing programs across email, nurture, ABM, events, digital advertising, and web experiences.
• Support with the establishment of scalable campaign operations, QA standards, deployment processes, and governance models.
• Ensure activation teams consistently execute with speed, accuracy, and operational excellence.
• Support continuous improvement across activation workflows, documentation, and reusable implementation frameworks.

Client Leadership

• Serve as senior advisor for Marketing Technology and Marketing Operations engagements.
• Lead discovery sessions, solution workshops, roadmap development, and technology recommendations.
• Present implementation strategies and architecture recommendations to senior stakeholders.
• Build trusted relationships with client Marketing Operations, Revenue Operations, IT, and Marketing leadership teams.

Team Leadership

• Lead and develop a team of Marketing Technology professionals responsible for platform implementation and campaign activation.
• Coach team members through solution design, technical consulting, and client leadership responsibilities.
• Build delivery capacity through mentoring, resource planning, and career development.
• Establish best practices, technical standards, and documentation that improve consistency across engagements.
• Foster a culture of collaboration, accountability, innovation, and continuous learning.

Business Development & Practice Growth

• SupportGrowth, Strategy,Marketing Technology & Operationsand Client Leadership teams on new business pursuits.
• Scope implementation efforts, estimate delivery approaches, and contribute to proposals and solution presentations.
• Identifyexpansion opportunities within existing client relationships.
• Contribute to development of new Marketing Technology service offerings, methodologies, accelerators, and thought leadership.

Qualifications

• 7+ years of experience in Marketing Technology, Marketing Operations, Revenue Operations, or Marketing Automation consulting.
• 3+ years leading teams in an agency, consulting, or enterprise environment.
• Deepexpertisewith enterprise marketing technology platforms such as HubSpot, Marketo, SalesforceMarketing Cloud,Demandbase, 6Sense, or similar.
• Strong understanding of CRM platforms, particularly Salesforce, HubSpot and MS Dynamics
• Strong understanding of B2B marketing principles, bestpracticesand methodologies
• Experience designing scalable campaign operations and marketing automation programs.
• Familiarity withmedia andwebanalyticsplatforms such asLinkedIn, Google Ads, Influ2, Google Analytics,andGoogle Tag Manager
• Experience leading complex platform implementations, integrations, and operational transformation initiatives.
• Ability to translate business strategy into technical solutions and operational processes.
• Exceptional communication and executive presentation skills.
• Experience contributing to business development, solution design, and proposal development.
• Agency or consulting experience strongly preferred.

Our Culture

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how weoperateday to day.Be Kindmeans treating teammates with respect and showing up for one another.Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.Here’swhat you can look forward to:

• Time Off & Flexibility– Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness–Comprehensive medicalbenefitsand freepremiumaccess to the Calm app for relaxation and mindfulness.
• Financial Security–401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth– A professional development fund($500)and continuous learning programs to invest in your career.
• Tech & Perks– Company-provided laptop & accessories,monthlyWi-Fi & cell stipend, and exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United StatesorCanada without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is$115,000 – $130,000. Final compensation will bedeterminedbased on the successfulcandidate’squalifications, andadditionalflexibility may be considered for candidates whose experience andexpertisesignificantly exceed therole’score requirements.