Senior Marketing Manager

Algo Communication Products Ltd; Burnaby; On-site; CAD 120,000 - 130,000; Full time

Job summary

Algo Communication Products Ltd, a leader in audio and video communication solutions, is seeking a Director of Marketing. The ideal candidate will have experience in B2B marketing within the tech industry, strong leadership skills, and hands-on expertise in managing marketing initiatives. This critical role involves developing strategies, leading a marketing team, and executing campaigns to drive growth.

Qualifications

• 10+ years of experience in B2B marketing.
• Strong leadership skills to manage a diverse marketing team.
• Hands-on expertise in digital advertising and content marketing.

Responsibilities

• Lead and develop the marketing team with a collaborative culture.
• Design and execute comprehensive marketing strategies.
• Oversee content creation for B2B communications.

Skills

Leadership

Analytical Skills

Content Marketing

Digital Advertising

Email Campaigns

Tools

Salesforce

Marketing Automation Tools

Analytics Tools

Job description

Algo is a rapidly growing technology company specializing in the manufacturing and supply of audio and video communication products. Our innovative solutions are designed to make industrial communication safe, simple, and effective. We collaborate with some of the largest technology companies globally to deliver cutting-edge products to our customers.

As part of our ongoing growth journey, Algo is looking for a positive, self-motivated, and passionate individual to join our team. We are seeking someone with a strong desire to work in an exciting, fast-paced, team-based environment to help us maintain efficient operations across the company.

Position Overview :

We are seeking a highly experienced Director of Marketing with a robust B2B background to lead the development and execution of our marketing strategies. This role will manage a team of marketing professionals and work closely with cross-functional teams, including sales and product, to generate awareness, build demand, and drive growth. The ideal candidate will have a strong understanding of the communications or tech industry, a proven track record in content-heavy marketing, Salesforce expertise, and experience leading partner programs.

Responsibilities :

• Lead and develop the marketing team, fostering a collaborative and high-performance culture.
• Design and execute comprehensive marketing strategies that align with the business's growth objectives.
• Guide the team in building integrated marketing campaigns that generate leads, enhance brand awareness, and support sales efforts.
• Coach and mentor team members, ensuring continuous growth, performance, and motivation.

Content Marketing & Messaging :

Oversee the creation and distribution of content across multiple channels, ensuring the content resonates with our B2B audience.

Develop clear, concise, and compelling messaging for marketing materials, presentations, white papers, and case studies that position Algo Communications as an industry leader.

Collaborate with the sales and product teams to ensure content addresses customer pain points and aligns with business needs.

Leverage Salesforce to track marketing campaigns, analyze performance data, and optimize for maximum impact.

Develop and maintain key performance indicators (KPIs) to measure the effectiveness of marketing activities.

Use data insights to inform marketing strategy and provide actionable feedback to the team.

Partner Programs & Ecosystem Development :

Manage and enhance existing partner programs, creating co-marketing opportunities to drive joint growth.

Work closely with key channel partners to align marketing efforts, including digital campaigns, content creation, and events.

Develop strategies to expand the partner ecosystem and improve collaboration with external stakeholders.

Hands-On Marketing Execution :

Stay actively involved in the execution of high-priority campaigns and initiatives.

Ensure marketing efforts are efficiently executed through multiple channels such as digital advertising, email marketing, events, and social media.

Provide hands-on guidance to the team in managing and optimizing campaigns for lead generation, brand awareness, and customer retention.

Qualifications :

10+ years of experience in B2B marketing, with significant experience in the communications, tech, or UCaaS industry.

Strong leadership skills with the ability to manage and coach a diverse marketing team.

Deep understanding of Salesforce, marketing automation, and analytics tools to track and optimize campaign performance.

Proven ability to develop and execute content-heavy, data-driven marketing strategies in the B2B space.

Experience in building and managing partner programs, driving co-marketing initiatives, and nurturing external relationships.

Hands-on marketing expertise with a focus on execution in areas like content marketing, digital advertising, email campaigns, and events.

Strong analytical skills with the ability to use data insights to refine marketing strategies.

Excellent communication skills with the ability to present to and influence stakeholders at all levels.

The pay range for this role is :

120,000 - 130,000 CAD per year (Canadian HQ)

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