Senior Marketing Lead: Digital Strategy & Funnels

Socket.dev; Vancouver; On-site; CAD 70,000 - 75,000; Full time

Job summary

Adler University in Vancouver, Canada, is seeking a Marketing Manager to lead the strategy, execution, and performance of digital marketing and marketing operations, with a strong emphasis on lead generation and funnel optimization to support enrollment goals.

This senior individual-contributor role also provides people leadership, owns the SFMC stack, and partners with external vendors to translate institutional goals into measurable campaigns and improvements.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing or marketing operations.
• Lead generation and funnel design experience, ideally in higher education or enrollment.
• Experience with Salesforce Marketing Cloud including journey builder and email studio.
• Strong email marketing, segmentation, testing, and deliverability expertise.
• Experience managing external vendors/agencies for digital campaigns.
• Strong analytical skills and ability to translate data into strategy.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and lead digital marketing strategy across programs and audiences.
• Own end-to-end lead generation: sourcing, nurturing, and conversion.
• Design, build, and optimize student journeys from awareness to enrollment.
• Own landing page strategy and optimization to boost conversions.
• Oversee marketing operations: lead routing, tagging, and data integrity.
• Manage vendor relationships and campaign performance against KPIs.
• Lead cross-functional collaboration and mentor team members.
• Build dashboards and report performance to leadership.

Skills

Lead generation

Campaign strategy

Marketing analytics

Stakeholder management

Email marketing

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Salesforce Marketing Cloud

Google Analytics

Asana

Job description

Adler University in Vancouver, Canada, is seeking a Marketing Manager to lead the strategy, execution, and performance of digital marketing and marketing operations, with a strong emphasis on lead generation and funnel optimization to support enrollment goals.

This senior individual-contributor role also provides people leadership, owns the SFMC stack, and partners with external vendors to translate institutional goals into measurable campaigns and improvements.