Senior Marketing Events & Sponsorships Lead

Fortra; Canada; On-site; CAD 90,000 - 120,000; Full time

Job summary

Fortra is seeking an experienced Sr. Marketing Events Manager in Canada to own and drive major company-hosted and partner events. You will collaborate with Product Marketing, Design, Sales, and executives to align events with business goals and maximize ROI.

Lead onsite operations, manage multi-hundred-thousand to million-dollar budgets, and mentor junior planners while shaping global events strategy and post-event follow-up and analysis.

Qualifications

• Bachelor’s degree in communications, marketing, or related field.
• 5–7 years of tradeshow and event experience.
• 3–5 years of large-scale B2B tradeshow and event experience.
• Strong time management skills with the ability to manage multiple priorities within tight deadlines.
• Do-what-it-takes mindset to execute strategy.
• Excellent oral, written, and presentation skills.
• Willingness to travel as needed (5–10% annually).
• Familiarity with Salesforce, Cvent, marketing automation tools, and Wrike is a plus.

Responsibilities

• Independently manage high-profile company-hosted and third-party events, including planning, logistics, and execution.
• Partner with cross-functional teams (Product Marketing, Design, Sales, Leadership) to align event strategy with business objectives.
• Manage event budgets ranging from $700K to $1M+ per event.
• Coordinate complex event logistics with hotels, vendors, and AV partners.
• Collaborate with marketing teams to ensure cohesive messaging and promotional materials.
• Manage relationships and deliverables with external partners (exhibit design, hotels, venues, AV providers).
• Lead onsite event operations and address issues to ensure a smooth experience.
• Execute post-event processes with attention to lead management and follow-up.
• Measure event performance and conduct post-event evaluations with stakeholders.
• Identify opportunities to enhance event strategy and attendee experience.
• Mentor two to three junior event planners and guide cross-functional teams.

Skills

Time management

Oral & written communication

Presentation skills

Creativity

Self-starter mindset

Willingness to travel

Education

Bachelor’s degree in communications, marketing, or related field

Tools

Salesforce

Cvent

Marketing automation tools

Wrike

Job description

Fortra is seeking an experienced Sr. Marketing Events Manager in Canada to own and drive major company-hosted and partner events. You will collaborate with Product Marketing, Design, Sales, and executives to align events with business goals and maximize ROI.

Lead onsite operations, manage multi-hundred-thousand to million-dollar budgets, and mentor junior planners while shaping global events strategy and post-event follow-up and analysis.