Senior Marketing Data Scientist

Prodigy Education; Toronto; Hybrid; CAD 85,000 - 130,000; Full time

Job summary

Join a leading education technology company as a Senior Marketing Data Scientist where you will leverage your expertise in data analytics to influence marketing strategies and decisions. You will collaborate with diverse teams to enhance educational outcomes for millions, mentoring junior analysts and driving innovations in marketing analytics. This role offers a unique opportunity to impact the effective use of data in shaping educational experiences.

Benefits

Growth opportunities

Supportive team culture

Comprehensive Total Rewards Program

Flexible working conditions

Qualifications

• Expertise in cross-channel measurement and attribution methodologies.
• Strong ability in statistical experiments and predictive modeling.
• Experience leading large-scale analytics projects.

Responsibilities

• Lead high-impact marketing analytics projects aligned with goals.
• Design and evaluate advanced statistical experiments and models.
• Clearly communicate data insights to stakeholders.

Skills

SQL

Python

Data Manipulation

Statistical Analysis

Machine Learning

Communication

Education

5+ years of experience in data science and marketing analytics

Tools

Google Analytics

Facebook

Databricks

Tableau

Spark

Job description

Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit www.prodigygame.com to learn more.

As a Senior Marketing Data Scientist on our data team, you will drive high-impact solutions and strategic insights across our marketing programs, collaborating closely with stakeholders, marketing leaders, product managers, and data engineers. You’ll solve complex marketing data problems, employ advanced analytics techniques, and enhance Prodigy’s data science best practices. You’ll be a key player in elevating the effectiveness of our marketing initiatives and shaping how we engage educators, parents, and learners globally.

This role offers the opportunity to combine your passion for advanced analytics and experimentation with our mission to inspire students to love learning, delivering solutions that significantly impact millions of learners.

Your Impact

• Lead high-impact marketing analytics projects aligned with Prodigy’s organizational objectives and OKRs, significantly influencing program-level decisions.

• Work proactively with senior marketing leaders to identify and scope complex analytics projects, breaking them into clearly defined tasks, delegating work effectively, and collaborating closely with other data scientists and analysts.

• Design, execute, and evaluate advanced statistical experiments and predictive models to optimize marketing strategies, attribution modeling, and customer acquisition funnels.

• Champion high-quality data assets, analytical frameworks, and best practices within the marketing analytics space, ensuring scalability and maintainability.

• Mentor and support the continuous learning of other data analysts and scientists, sharing expertise through feedback, guidelines, pair programming, and resource sharing to help elevate the team's analytical capabilities.

• Advocate for substantial improvements in analytics processes and workflows, driving innovation in marketing analytics technologies and methodologies at Prodigy.

• Clearly communicate complex data science insights and recommendations to diverse stakeholders, including executive leadership, ensuring strategic alignment and informed decision-making.

• Support the responsible use of data analytics tools by contributing to usage guidelines, privacy standards, and training materials, helping your team effectively leverage resources.

About You

• 5+ years of experience in data science and marketing analytics, with a proven track record of influencing strategic decisions through advanced analytics, forecasting, experimentation, and modeling.

• Deep understanding and experience in cross-channel measurement and attribution methodologies (MMM, MTA), digital experimentation (lift, geo-testing), and predictive modeling.

• Strong proficiency in SQL and Python (or R) for data manipulation, statistical analysis, machine learning, and automation of analytical workflows.

• Expertise in working with event tracking platforms (e.g., Facebook, Google Analytics, YouTube) and digital tracking technologies across web and app environments.

• Demonstrated ability to lead large-scale analytics projects, manage multiple stakeholder expectations, and effectively mentor junior team members.

• Exceptional communication skills, able to translate complex analytical concepts into clear, actionable insights and recommendations for both technical and non-technical audiences.

• Passionate about building and promoting a culture of data-driven decision-making, with a proactive approach to process improvement and knowledge sharing.

Bonus Points

• Hands-on experience with cloud platforms (AWS or GCP) for data storage, analytics, and modeling.

• Advanced experience with distributed computing frameworks such as Spark.

• Experience contributing to and improving data science best practices and standards within an organization.

• Diverse professional background or unconventional career paths highly valued.

Core Technologies

• Languages: SQL, Python (R optional)

• Tooling: Databricks, DBT, MLFlow

• Distributed Computing: Spark

• BI Platforms: Sigma, Tableau, Looker

• Marketing Analytics Platforms: Google Analytics, Facebook, Pinterest, YouTube

Working at Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.

• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.

• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.

• It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it outhere.

• #LI-Hybrid

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at [e-mail], and we will work with you to meet your needs.