Senior Marketing Campaign Manager: Fable

CanadaLync; Canada; À distance; CAD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Stock options

Career growth opportunities

Health and dental coverage

Résumé du poste

Fable is seeking a Senior Marketing Campaign Manager for a full-time role in Ontario, Canada. The role drives integrated demand generation across events, digital channels, outbound activity, content, and customer advocacy, coordinating with Sales on ABM plays for executive buyers and end users.

Responsibilities include planning conferences and webinars, managing budgets and vendors, and post-event follow-up.

Qualifications

• 3–5 years of experience in B2B demand generation, integrated marketing, account-based marketing, or field marketing.

Responsabilités

• Develop integrated demand generation campaigns across events, digital channels, outbound activity, content, and customer advocacy.
• Collaborate with Sales on ABM plays for executive buyers and end users, coordinating multi-channel execution.
• Plan conferences, webinars, customer events, and executive dinners; manage budgets, vendors, and post-event follow-up.
• Measure pipeline impact and campaign performance; optimize based on results and data.

Connaissances

B2B demand generation

Integrated marketing

Account-based marketing

Field marketing

Outils

Marketing automation

CRM

AI tools

Email campaigns

Social campaigns

Event campaigns

Description du poste

# Senior Marketing Campaign Manager: Fable**Fable**Ontario, Canada Start Date16/09/2026105,000.00 Full-TimeFable is hiring a Senior Marketing Campaign Manager for a full-time position in Ontario, Canada. The role builds integrated demand generation campaigns across events, digital marketing, outbound activity, content, and customer advocacy. Compensation is listed at $90,000 to $120,000 in on-target earnings, with the currency not specified.The manager works across campaign planning, field marketing, account-based marketing, event execution, and pipeline measurement. The work mode is not provided by the employer. Fable states that the role reports to the Director of Demand Generation and includes travel throughout North America, with occasional international travel.* Role: Senior Marketing Campaign Manager* Employer: Fable* Location: Ontario, Canada* Employment type: Full-time* Work mode: Not provided by the employer* Salary: $90,000 to $120,000 in on-target earnings; currency not provided* Application deadline: Not provided by the employerApply for This RoleApplicants can prepare a current resume and review their experience with integrated campaigns, account-based marketing, events, marketing automation, CRM systems, and campaign measurement before applying. Accessibility accommodations can be requested through the application form or by emailing [e-mail] with the subject line \"Accessibility accommodation for Senior Marketing Campaign Manager job application.\"Fable's hiring team may use AI tools during recruitment and selection, while hiring managers make the employment decisions.## Integrated Campaigns and EventsThe role develops demand generation campaigns that combine events, digital channels, outbound work, content, and customer advocacy. The manager works with Sales on account-based plays for executive buyers and end users, then coordinates execution across multiple channels.Event work covers conferences, customer events, executive dinners, webinars, and community experiences. The manager handles planning, logistics, sponsorships, budgets, vendors, on-site execution, pre-event outreach, meeting strategies, and post-event follow-up.* Integrated demand generation and field marketing* Account-based marketing with Sales* Conference, webinar, and executive-event planning* Vendor, sponsorship, budget, and logistics coordination* Post-event reporting and campaign optimization## Pipeline Measurement and Team CollaborationCampaign performance is measured through engagement and revenue outcomes. The manager tests campaigns, reviews pipeline performance, and adjusts activity based on the results.The position requires cross-functional communication with Sales and other marketing partners. The employer prefers experience with marketing automation, CRM, AI tools, email campaigns, social campaigns, and event campaigns. A highly organized working style supports the role's multiple deadlines and campaign dependencies.Canadian employers commonly assign marketing work in Canada that includes digital campaign development, social-media management, reporting, and event coordination, as reflected in the Canadian marketing occupation profile.## Fable's Accessibility WorkFable helps global enterprises make products more accessible for people living with disabilities. The company states that its customers include Walmart, Slack, and Shopify.Fable reports recognition on the 2025 Forbes Accessibility 100 list, a Fast Company Most Innovative Companies in Design award, and recognition from the World Summit Awards and the UN-endorsed Zero Project. These facts describe the employer's accessibility focus without changing the campaign manager's stated responsibilities.## Ontario Employment TermsThe advertised compensation is an on-target earnings range rather than a confirmed base salary. The source does not identify the currency, so no CAD conversion is stated.Stock options, career growth opportunities, professional development support, and health and dental coverage are listed with the role. The vacancy does not state a closing date, so the application deadline remains undisclosed.## Application Questions### What employment type does Fable list?Fable lists the Senior Marketing Campaign Manager role as full-time.### What experience does the role require?The role requires 3 to 5 years of experience in B2B demand generation, integrated marketing, account-based marketing, or field marketing.### Does the role include event work?Yes. Event responsibilities include conferences, customer events, executive dinners, webinars, community experiences, logistics, sponsorships, budgets, and follow-up.### Is the work mode remote or hybrid?The employer does not provide a work mode for this vacancy.### When is the application deadline?Fable does not provide an application deadline for this vacancy.The role's selection criteria centre on campaign planning, event execution, data-informed optimization, organization, and communication across Sales and marketing teams. The source also identifies interest in AI and automation tools as part of the preferred experience.Fable's application process includes a resume and an opportunity to request accessibility accommodations. The listed Ontario location and the employer's accessibility focus are the only location and organization details carried into this listing.