Senior Market Manager, SEO & SEM

Intello Technologies Inc.; Toronto; Hybrid; CAD 90,000 - 134,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager focused on SEO and SEM. This role is pivotal in enhancing global search presence and performance, driving demand, and increasing brand visibility. You will lead the development of comprehensive search strategies, manage paid search campaigns, and collaborate with cross-functional teams to optimize digital performance. Join a purpose-driven team dedicated to improving health outcomes through innovative technology solutions, while enjoying a rewarding work environment that values diversity and fosters professional growth.

Benefits

Minimum 3 weeks of vacation

Flexible benefits plan

Generous pension and share purchase programs

Career growth opportunities

Community engagement initiatives

Qualifications

• 7+ years of experience in digital marketing with a focus on SEO and SEM.
• Proven track record of developing successful search strategies.

Responsibilities

• Develop and execute global SEO and SEM strategies.
• Manage and optimize search performance across digital properties.
• Conduct keyword research and competitor analysis.

Skills

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Digital Marketing

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Media

Tools

Google Ads

Bing Ads

SEMrush

Ahrefs

Moz

Google Analytics

Job description

Select how often (in days) to receive an alert:

Jobs by Category: Sales and Marketing

Job Function: Health Solutions

Status: Full Time

Schedule: Regular

Description

Join our team and what we'll accomplish together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

As the Senior Marketing Manager, Search, you'll play a crucial role in driving our global search presence and performance. You'll lead our efforts in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) across organic and paid channels, helping us connect with employers and partners worldwide. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

What you'll do

• Develop and execute comprehensive global SEO and SEM strategies aligned with TELUS Health's business objectives
• Manage and optimize organic search performance across TELUS Health digital properties including AI-driven search optimization to adapt to shifting audience behaviours
• Audit search performance of acquired companies and build organic and paid plans to support traffic migration
• Plan, implement, and monitor paid search campaigns across various platforms (e.g., Google Ads, Bing Ads)
• Conduct keyword research and competitor analysis across multiple geographies to inform search strategies, optimize content development and find growth opportunities to stay ahead in the market
• Collaborate with content, web development and analytics teams to optimize on-page and technical SEO elements
• Develop and maintain SEO best practices documentation and guidelines for internal teams
• Analyze search performance data and prepare regular reports on KPIs, insights and recommendations
• Stay up-to-date with the latest search engine algorithms, industry trends and best practices
• Manage relationships with external agencies and vendors related to search marketing initiatives
• Mentor and guide junior team members in SEO and SEM practices

Qualifications

What you bring

• Bachelor's degree in Marketing, Digital Media or a related field
• 7+ years of experience in digital marketing with a strong focus on SEO and SEM
• Proven track record of developing and implementing successful search strategies for global brands
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria
• In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
• Expertise in paid search advertising platforms, including Google Ads and Bing Ads
• Strong analytical skills with experience using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics)
• Excellent project management, communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.