Senior Manager, Strategy and Planning

Canadian Imperial Bank of Commerce; Toronto; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

A leading bank in Canada seeks a Senior Manager, Strategy & Planning, to enhance digital marketing and optimize client journeys. The role involves data-driven insights, collaboration across teams, and leading marketing initiatives to achieve conversion goals. Candidates should possess extensive digital and direct marketing experience, strong analytical skills, and a passion for transforming marketing operations.

Benefits

Competitive Salary

Defined Benefit Pension Plan

Employee Share Purchase Plan

Wellbeing Support

Vacation Offering

Qualifications

• 5+ years of hands-on experience in digital marketing.
• Solid knowledge of digital media platforms.
• Strong influencing and presentation skills.

Responsibilities

• Support planning and optimization of digital marketing journeys.
• Lead executive discussions on digital initiatives.
• Collaborate with teams to enhance marketing strategies.

Skills

Communication

Digital Marketing Campaigns

User Experience (UX)

Teamwork

Dashboard Reporting

Tools

Google Marketing Platform

Adobe Analytics

Tableau

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Reporting into the Director, Strategy & Planning, the Senior Manager, Strategy & Planning supports key Marketing and Line Of Business partners across the bank to plan the build, documentation, and optimization of digital and direct journeys specific to CIBC’s owned channels (ex. cibc.com, email) with the goal of achieving Digital & Direct Marketing conversions (ex. digital sales, product usage, digital banking usage).

As part of the larger Strategy & Planning team, the incumbent possesses in-depth expertise regarding marketing data, audiences, journeys, offers and capabilities to inform our Go To Market strategy and plan. In addition, the Senior Manager develops, standardizes, and optimizes our Go To Market processes, framework, and rituals to ensure a smooth hand-off from our Strategy & Planning team to our Execution team. The Senior Manager regularly leads executive level discussions and influences the prioritization of digital marketing initiatives delivered by our Agile Marketing team based on estimated return on effort

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Go To Market Strategy & Planning - You will work closely with CIBC’s larger Brand & Marketing teams by supporting our Go To Market strategy and plan for Digital & Direct Marketing campaigns & journeys. Your strong relationships will extend across other teams including Digital & Enablement, Enterprise Digital, and our Line Of Business partners.
• Act Like an Owner - The Senior Manager acts like a business owner for their assigned portfolio and agile marketing pod by understanding and influencing our path from current to future state direct marketing capabilities.
• Transformation - The successful incumbent will play a lead role in transforming the way we work.
• Subject Matter Expert - The incumbent also acts as a subject matter expert and business lead for their assigned digital marketing projects.
• Change Agent - The Senior Manager acts as a key change agent by leading our Go To Market strategy and plan for future state Proof Of Concepts (POCs) and campaign pilots aimed to improve our data, decisioning, and delivery of marketing messages to our existing clients.
• Collaboration & Implementation - The Senior Manager will be responsible for collaborating with marketing modernization, execution, and analytics teams to identify Day 2 operations post the implementation of new projects, technologies, and pilots.

Who you are

• You have solid digital marketing experience working within the PEMO framework (i.e. Plan, Execute, Measure & Optimize).
• Curious, innovative, and analytical in your approach. You obsess over understanding, documenting, and optimizing digital & direct marketing client experiences and journeys to improve conversions while maximizing the team’s return on effort. You understand the complexities of non-linear, omni-channel journeys supported by our marketing technology eco-system.
• Data driven insights and leveraging a test-learn-optimize approach are core to your recommended marketing strategies and plans.
• Proactive, resourceful, and results driven. You are a key contributor and change agent focused on transforming the way we work with the goal of leveraging new data and marketing platforms and technologies that aim to present the right message to the right client in the right channel at the right time. You have a strong understanding of our future state vision and collaborate with key stakeholders to identify our path from current to future state, while focusing on a solid plan for Day 2 operations.
• Strong influencing, story telling, and presentation skills. Highly effective in setting context, simplifying complex concepts, insights, and recommendations in order to achieve senior executive buy-in and to effectively support our marketing transformationjourney.
• 5+ years of hands-on experience in digital marketing, including organic search, paid digital media, on-site marketing/ journey optimization, digital performance reporting.
• 5+ years of hands-on experience in direct marketing strategies & tactics targeting existing clients with a strong focus on onboarding, engagement, and franchising.
• You possess strong change management skills with strategic consideration given to people, process, and technology. You are equally motivated to achieve both business outcomes (ex. digital sales) and operational efficiencies (ex. reduced effort and time to market).
• You have a proven track record for achieving aggressive digital conversion targets (ex: digital banking registration & usage, digital account open, product usage, etc.).
• Solid knowledge and understanding of current digital media platforms and digital marketing tools (ex: Google Marketing Platform, Facebook, SFMC, Adobe Analytics, Data Studio, Tableau).
• Values matter to you . You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communication, Dashboard Reporting, Deliverables Management, Digital Content, Digital Marketing Campaigns, Facilitation, Metrics Development, People Management, Teamwork, User Experience (UX)