Senior Manager of Brand Marketing: Practice Better

CanadaLync; Canada; Hybrid; CAD 125,000 - 135,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

RRSP matching

Parental leave

Learning stipend

Unlimited vacation

Wellness allowance

Home office allowance

Team events

Job summary

Practice Better is hiring a Senior Manager of Brand Marketing for a remote, Canada-wide role. You will own brand identity, positioning, voice, and messaging architecture, plus content strategy and communications.

The position leads a small team and collaborates with Performance and Lifecycle Marketing leaders to drive brand programmes, community activation, events, webinars, and co-marketing. Ideal candidates have 6–10 years in brand and content marketing, with at least 2 years in people

Qualifications

• Six to ten years in brand and content marketing.
• At least two years in a people-manager role.
• SaaS/health-w wellness tech experience is a strong plus.
• Strong cross-functional collaboration and data literacy.

Responsibilities

• Define and own Practice Better's brand identity, positioning, voice, and messaging architecture.
• Develop and execute content strategy and communications across channels.
• Lead community activation, events, webinars, and co-marketing efforts.
• Oversee public relations and earned media, and measure brand impact with KPIs.

Job description

# Senior Manager of Brand Marketing: Practice Better**Practice Better**Remote, Canada Start Date02/09/2026130,000.00 Full-TimePractice Better is hiring a Senior Manager of Brand Marketing for a full-time, permanent role that is remote across Canada. The position owns brand identity, positioning, voice, messaging architecture, content strategy, and communications for a health and wellness technology company. The stated salary is CAD $125,000 to $135,000 per year.The role manages a small team and works with Performance and Lifecycle Marketing leaders. The position includes brand programmes, community activation, events, webinars, co-marketing, public relations, earned media, and measurement. The application deadline is Not provided by the employer. The employer identifies [e-mail] as the application contact.* Role: Senior Manager of Brand Marketing* Employer: Practice Better* Location: Remote, Canada* Work mode: Remote-first* Employment type: Full-time, permanent* Salary: CAD $125,000 to $135,000 per yearApply NowThe application requires the information requested through Practice Better's official recruitment process. Candidates should prepare evidence of brand positioning, content strategy, commercial-metric programme delivery, and people management before applying.## Brand Positioning and Content StrategyThe manager defines Practice Better's brand identity, positioning, voice, messaging architecture, content strategy, and communication strategy. A year-round content calendar supports the work, while brand programmes turn those decisions into activity across the company.The role also activates the practitioner community through events, webinars, co-marketing, thought leadership, and brand social work. Public relations and earned media sit within the same brand remit, with no agency experience required for those activities.## Brand Measurement and Commercial MetricsPractice Better measures brand work through branded search volume, share of voice, pipeline influence, customer-acquisition-cost trends, earned media coverage, organic social and content performance, UTM-attributed traffic, and community engagement.The manager establishes brand key performance indicators and runs lift experiments and incrementality tests. Collaboration with Performance and Lifecycle Marketing Directors connects brand activity with measurable commercial outcomes.* Brand identity and positioning* Messaging architecture and content strategy* Community activation and co-marketing* Public relations and earned media* Brand key performance indicators and lift experiments## Practice Better's Health Technology WorkPractice Better provides an all-in-one platform that helps health and wellness practitioners run their businesses, care for clients, and scale their impact. Practitioners founded the company in 2016, and the company describes the platform as an electronic health record and practice-management product used across more than 70 countries.The company acquired That Clean Life in 2023. The remote-first team is headquartered in Toronto, includes colleagues across North America, and maintains an optional downtown Toronto office.## Team Leadership and ExperienceThe position manages a small team while remaining strategic and hands-on. Practice Better requires brand positioning and content strategy experience, SaaS experience, commercial-metric programme delivery, public relations and earned-media experience, data literacy, and strong cross-functional collaboration.The stated experience range is six to ten years in brand and content marketing, including at least two years in a people-manager role. Health, wellness, or health-adjacent technology experience is a strong plus, and experience in a SaaS company with $25 million to $100 million in annual recurring revenue and 75 to 200 employees is preferred.## Remote Benefits and SupportPractice Better identifies health, dental, and vision coverage from day one, RRSP matching, paid parental leave, annual learning stipends, unlimited vacation, a $750 annual Health and Wellness Allowance, a $1,000 annual Learning and Development Allowance, and a $500 annual Home Office Allowance.Additional support includes Sprout Family support, Inkblot digital mental-health support, a December company-wide holiday closure, and virtual company-wide events, lunches, and team socials. The employer also states that accommodations are available throughout the interview process and that its internal Talent Acquisition team reviews applications directly.