Senior Manager, Marketing & Loyalty Programs

Talize Inc.; Ontario; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian thrift retailer seeks a Senior Manager for Marketing and Loyalty Programs. This role involves developing marketing strategies, leading a team, and enhancing customer engagement. The ideal candidate will have strong leadership and analytical skills, with a focus on sustainable fashion and community service.

Qualifications

• Minimum of 5 years of progressive experience in marketing.
• Proven track record of success in developing and executing marketing strategies.

Responsibilities

• Develop and execute marketing strategies for Talize and its loyalty program.
• Lead a dynamic marketing team and collaborate with cross-functional teams.
• Create reports on marketing performance and areas of improvement.

Skills

Communication

Strategic Thinking

Analytical Skills

Leadership

Creative Thinking

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Job description

Senior Manager, Marketing & Loyalty Programs

Thursday, May 15, 2025

Who We Are

Talize is a proudly Canadian owned and operated for-profit thrift retailer. At Talize, we aspire to challenge boundaries and make fashion sustainable, unique, and affordable – we recognize the importance of shopping sustainably. We’re passionate about sustainable fashion because we know we’re helping the planet at the same time as providing our customers with amazing value! That means offering unbeatable prices on brand names, designer fashions, accessories, leather goods, footwear, housewares, book, toys and more – all while contributing to the health and sustainability of our planet.

At Talize, you'll be serving the community by helping them lead a more sustainable lifestyle. A place with unlimited opportunities to learn and grow while unleashing your highest potential each day. You'll be part of a “people and customer first” culture; a workplace that is fun, fast paced, collaborative, diverse and inclusive. We provide a productive work environment, where every perspective is valued. Talize also takes a holistic approach for providing great benefits and rewarding employees.

Who You Are

The ideal candidate is an agile, business savvy individual who is committed to getting better everyday. You are a passionate influencer with strong communication skills, who is open to giving and receiving feedback. You are customer-centric with an ability to act as a mentor amongst your peers. Of course, you also deliver consistent results by aligning yourself with Talize’s values.

The Role

As the Senior Manager, Marketing and Loyalty Program, you will be a key leader in developing and executing the overall marketing strategy for Talize, Recycling Rewards and Sky Development Group. Reporting directly to the Chief Operating Officer, you will be responsible for developing and implementing a successful loyalty program, driving brand awareness, customer acquisition, and revenue growth through innovative and effective marketing initiatives to drive sales and increase customer lifetime value. Your role involves leading a dynamic marketing team, collaborating with cross-functional teams, and contributing to the achievement of the company's business objectives.

Work Location: On Site 67 Alexdon Road, Unit A, North York, ON M3J 2B5

Duties and Responsibilities

Departmental Duties

• Work with Executive Leadership to create the vision and brand position of the Company in the Canadian Retail Market.
• Develop brand messaging and marketing materials that represent the Company’s market position.
• Collaborate with internal and external stakeholders to define the Company’s target consumer.
• Use consumer research and business analysis to monitor market trends, understand competition, consumer segmentation and positioning, customer insights, competitor analysis, product segmentation and sales performance.
• Create reports for Executive Leadership on marketing performance and areas of improvement.
• Help manage the creative development timeline and process, manage brand budgets.
• Approve creative across all consumer touch-points.
• Create, and execute a consumer engagement plan.
• Identify local market opportunities with key customer target groups, and develop and execute programs to leverage these audiences.
• Lead cross-platform rebranding with aesthetic continuity, fresh content and increase video use.
• Determine directive pricing strategies, manage budget allocation, and assess ROI for every marketing effort.
• Lead staff in CRM activities and weekly reporting of sales analytics.
• Work with Management to establish and manage current and long-range objectives, Key Performance Indicators (KPIs), strategic plans and policies.

Loyalty Program:

• Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
• Brainstorm effective loyalty programs, promotional initiatives, and accompanying marketing collateral
• Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
• Manage the established budget for promotional initiatives and lead the financial planning and reporting for your division
• Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
• Oversee the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
• Collaborate with internal stakeholders to support the successful sales execution

Quality

• Ensure a culture of quality assurance and active quality risk management.
• Ensure compliance with all specifications; actively influences in the determination of specifications.

Cost:

• In collaboration with operational partners, approves and tracks budgets- sets and monitors the plant production plans.
• In collaboration with Operations, sets targets and supports the implementation of programs.
• Implements a culture of continuous improvement.
• Harmonizes processes and performance indicators across categories.

Delivery:

• Optimize the use of resources (human, logistical, raw materials, and processes) in terms of availability and financial return.
• Ensure implementation of planning parameters and production reliability to deliver on-time.

Core Competencies

• Strategic Vision: developing and communicating a clear long-term vision for the organization.
• Governance and Policy: establishing and ensuring compliance with corporate governance policies and regulatory requirements.
• Risk Management: identifying and mitigating risks that could impact the organization's success.
• Stakeholder Relations: building and maintaining relationships with key stakeholders, including investors, board members, and partners.
• Innovation: fostering a culture of innovation and overseeing the development and implementation of new ideas and initiatives.
• Financial Leadership: managing financial resources, budgeting, and making strategic financial decisions.
• Global Perspective: understanding global markets and trends and how they impact the organization's operations.
• Change Leadership: leading major organizational changes and ensuring successful transitions.
• Team and Talent Development: attracting and retaining top talent, building strong leadership teams, and developing the next generation of leaders.
• Ethical Leadership: setting a high standard for ethical behavior and ensuring ethical practices throughout the organization.

Education, Experience and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Master's degree in Marketing, Business, or MBA is preferred.
• Minimum of 5 years of progressive experience in marketing, with a focus on strategic planning and leadership roles.
• Proven track record of success in developing and executing comprehensive marketing strategies.
• Experience in Retail Marketing is highly desirable.
• Strong strategic thinking and analytical skills.
• In-depth knowledge of various marketing channels and tactics, including digital marketing, traditional advertising, and content marketing.
• Excellent leadership and team management abilities.
• Effective communication and interpersonal skills to collaborate with cross-functional teams.
• Ability to analyze and interpret data to drive marketing decisions and measure campaign performance.
• Creative thinking and problem-solving skills.
• Demonstrated success in building and leading high-performing marketing teams.
• Experience in brand development and management.
• Proven ability to drive customer acquisition and retention through effective marketing campaigns.
• Familiarity with marketing analytics tools and the ability to use data for decision-making.
• Budget management experience, including allocating resources for optimal ROI.
• Strong understanding of compliance and ethical considerations in marketing.
• Ability to thrive in a fast-paced, dynamic environment.

Talize is an equal opportunity employer and is committed to fostering an inclusive and accessible environment, where all Team Members and customers feel valued, respected, and supported. We thank you for your interest in employment opportunities at Talize. Please note, only the candidates who are selected for an interview will be contacted. Talize welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.