Senior Manager, Marketing

Bimbo Canada; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Bimbo Canada is seeking a Senior Marketing Manager to oversee the Dempster's and POM brands. This role involves developing marketing strategies, managing budgets, and leading cross-functional teams to drive brand growth. The ideal candidate will have a strong background in brand marketing within the CPG industry and exceptional communication skills. Join a company recognized as one of the best places to work, dedicated to innovation and employee growth.

Benefits

Training and development opportunities

Commitment to personal and professional growth

Qualifications

• 7 years of related professional Brand Marketing Experience in the CPG Industry.
• Proven leadership skills and ability to lead cross-functional teams.
• Excellent written and verbal communication skills, including presentation skills.

Responsibilities

• Develop the annual marketing plan for Dempster’s / POM.
• Manage the Inter-agency team for packaging, creative, media, and PR.
• Lead the overall social media strategy for the Dempster’s and POM brands.

Skills

Relationship building

Strategic thinking

Problem solving

Business analytical thinking

Communication

Project management

Education

Degree in Marketing, Business or related field

Tools

Microsoft Office

AC Nielsen

Job description

As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's, Villaggio, POM, Bon Matin, Stonemill, Natural Bakery, Takis, Thomas', Little Bites, Vachon, Hostess and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence.

Hiring Requirements :

As a Senior Marketing Manager, you will support cross-functional teams to develop and implement integrated positioning strategies that commercialize new products and maximize brand exposure for all of Dempster’s & POM (Pantry, Tortillas, Bagels, etc.). This role encompasses the comprehensive management of Dempster’s & POM bread portfolios, including overseeing brand P&L, launching innovative products, and supporting the development of strategic brand plans. This position requires someone who is entrepreneurial, has a passion for food, the customer and consumer. This position requires someone who has exceptional relationship building skills, strong knowledge of how the Canadian grocery industry operates, strong strategic skills, problem solving skills, business analytical thinking, good communication skills and project management skills (i.e., Working closely with cross functional stakeholders).

Key Responsibilities :

• Primary responsibility is to develop the annual marketing plan for Dempster’s / POM working with our sales team and our major customers.
• Manage the Inter-agency team comprised of packaging, creative, media and PR agency partners
• Strategic lead for respective category for business reviews, marketing plans, and customer presentations for Dempster’s / POM.
• Lead the overall social media strategy for the Dempster’s and POM brands
• Accountable for budget management and reporting (processing, tracking, reporting)
• Oversee product launches including innovation / renovation explorations, packaging improvements & development of sales materials.
• Work with cross functional teams primarily production, supply chain, purchasing, sales on several projects (i.e., innovation, product renovation, packaging updates, sales presentations, and communication plan etc. (both internally and externally).
• Ensure the team completes Periodic / Monthly reporting of business performance to identify key performance drivers, opportunities, and potential threats for the brands / segments.
• Work with insights to gather and analyze relevant market data (Margin Minder, Nielsen, Numerator) to identify & action insights as required.
• Develop, recommend, and execute appropriate consumer and customer strategies / tactics associated with new product launches (this includes packaging and customer sell story).
• Develop sound Commercial strategies and lead multidisciplinary teams that include Manufacturing, Sales, Finance, R&D, Supply Chain, and Category Management to achieve outlined objectives.
• Manage Dempster’s / POM portfolio for profitable growth through sku rationalization & efficient SKU assortment
• This position may require some travel (less than 5%)

Experience & Education :

• Degree in Marketing, Business or related field
• 7 years of related professional Brand Marketing Experience in the CPG Industry
• Demonstrated ability to develop commercial initiatives and lead cross functional teams
• Solid business acumen with proven experience in the P&L and budgeting process
• Must be team-oriented with the ability to work on high performance teams
• Proven leadership skills and ability to lead cross-functional teams
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution
• Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers
• A strong team player, with well-developed “people interaction” skill set
• Requires the ability to adapt to changing market dynamics & comfortable with ambiguity.
• Adept with Microsoft Office and AC Nielsen
• Contributes to a positive team culture that is based on trust, mutual respect and valuing each other

Growth Opportunities : Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.

Innovation : Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

Our Values :

• We value the person
• We are one community
• We compete and win
• We are sharp operators
• We act with integrity
• We transcend and endure

We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR) ! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

Furthermore, we also have been recognized as one of Canada’s Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.

If you are ready to join a company that values its employees and makes delicious moments every day, apply today!! Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and / or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at .

Create a job alert for this search