Senior Manager, Group Marketing and Communication

Empire Life; Canada; Hybrid; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus programme

Employer-funded benefits

Flexible work arrangements

Four weeks annual vacation

Defined contribution pension plan

Top-up programmes for parental leave

Wellness programmes

Cash employee referral programme

Job summary

A leading Canadian insurance company seeks a Senior Manager for Group Marketing and Communication to provide strategic brand oversight and lead digital marketing initiatives. Candidates should have over 5 years of experience in marketing communications, along with a university degree in Business or Marketing. This role offers a hybrid working model, competitive salary, and comprehensive benefits including annual bonuses and a pension plan. Join a company dedicated to a supportive work environment and impactful projects.

Qualifications

• 5+ years of marketing communications or product marketing experience.
• Knowledge of Group Benefits/Group Retirement is mandatory.
• Excellent writing and storytelling skills.

Responsibilities

• Act as the strategic lead to ensure brand communication consistency.
• Execute integrated campaigns measuring ROI and KPIs.
• Develop and execute an internal communications plan.

Skills

Marketing communications experience

Writing and storytelling skills

Digital technology understanding

Agility and adaptability

Strategic thinking

Education

University degree in Business and/or Marketing

Job description

Senior Manager, Group Marketing and Communication

Location: Hybrid – Kingston, York Mills

Empire Life is looking to hire a Senior Manager, Group Marketing and Communication to join our Group Product and Marketing team!

Why pursue this opportunity

• Our mission: Provide expertise and intelligent solutions to help Canadians navigate life with confidence.
• Join a transforming business: a medium‑size Canadian company in a stable industry rapidly transforming.
• The environment: we understand the importance of work‑life balance and strive to provide a supportive work environment that allows our employees to achieve both personal and professional goals.
• Impactful work: work on meaningful projects that have a positive impact on our customers, company and society.

What you’ll be working on

Strategic Communications & Brand Guardianship

• The Voice: Act as the strategic lead to ensure our brand comes across in all communications. Ensure every email, proposal and post reflects a caring tone that emphasises integrity and transparency.
• Navigating Complexity: Translate technical product details into simple, succinct stories that help Plan Sponsors and Members navigate their benefits with confidence.
• Omnichannel Consistency: Ensure tone, style, and visual identity are consistent across all touchpoints (email, social, web) to reinforce our reputation for renowned service, digital innovation and intelligent solutions.
• Educational Webinars: Develop and execute professional, polished webinars for Plan Sponsors and Advisors. Manage the end‑to‑end process to ensure we are providing genuine value and education, not just a sales pitch.
• Enablement: Collaborate with Product and Sales teams to produce impactful assets (pitch decks, one‑pagers) that demonstrate our intelligent solutions clearly and elegantly.
• Content Lifecycle: Repurpose webinar content into blog posts, social clips and guides to maximise reach.

Digital Marketing & Analytics

• Campaign Management: Execute integrated campaigns that measure ROI and KPIs, moving beyond vanity metrics to understand true engagement.
• Data‑Driven Insights: Evaluate customer research and competitor data to enhance communication strategies, ensuring we remain a competitive and helpful partner in the market.
• Digital Presence: Oversee the organisation and update of marketing content (website, digital content on portals) to support business objectives.
• Manage and drive social media and advertising.

Internal Communications

• Develop and execute an internal communications plan and calendar that keeps the wider team aligned on Group Solutions initiatives.

What we’re looking for

• 5+ years of marketing communications or product marketing experience.
• University degree in Business and/or Marketing preferred.
• Mandatory: Knowledge of Group Benefits/Group Retirement. Understanding of the B2B (Advisor), sponsor and B2B2C (Plan Member) dynamic.
• Excellent writing and storytelling skills, conveying complex topics simply and empathetically.
• Tech savvy: strong understanding of digital technology, webinar platforms.
• Visual storytelling: Excellent presentation creation skills (PowerPoint) and attention to detail.
• Agility: flexible, adaptable, able to multitask and project manage across competing priorities.
• Roll‑up sleeves, can‑do mentality – pivot quickly when priorities change.
• Strategic thinking – understand the big picture and value proposition.
• Well‑developed communication, writing, editing and presentation skills.
• Experience with multiple content formats including video scripts, web copy and sponsored content.
• If applying across Canada, English is required for communicating with customers, advisors or employees.

Beyond the salary

For permanent full‑time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases.
• Annual bonus programme for non‑sales positions.
• Employer‑funded benefits from day one (life insurance, disability, health and dental and a generous health account).
• Flexible work arrangements and personal health days.
• Four weeks annual vacation from hire date.
• A defined contribution pension plan with generous employer matching.
• Top‑up programmes for parental leave and compassionate leave.
• Employer‑sponsored wellness and recognition programmes.
• Cash employee referral programme.

To learn more about working at Empire Life, visit https://www.empire.ca/workatempire.

Equal Opportunity

Empire Life is a proud equal‑opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to apply. Applicants will receive equal consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.

Empire Life welcomes applications from people with disabilities and disabled people. Accommodations are available upon request. If you need this posting in an alternative format or have any accessibility questions, please contact [e-mail].