Marketing Manager

Empire; Toronto; Hybrid; CAD 108,000 - 158,000; Full time

Benefits offered by this job

Annual bonus

Learning & development

Tuition reimbursement

Benefits package

Vacation 4 weeks

Employer pension with matching

Flexible work arrangements

Health spending account

Job summary

Empire Life is seeking a Group Marketing Manager to join our Marketing team. You will develop and implement marketing strategies for Group Solutions, drive growth and retention, and manage day-to-day marketing operations.

You will collaborate with internal and external resources to raise awareness, manage campaigns across multiple channels, and support product launches and regional events. The role offers opportunities to leverage AI in crafting messages, with a focus on consistent value

Qualifications

• Five+ years of marketing experience in financial services, insurance, or group benefits.

Responsibilities

• Develops and implements marketing strategies for group solutions to drive growth and retention.
• Manages day-to-day marketing operations and ownership of tasks for seamless execution.
• Collaborates with internal and external teams to raise awareness and brand visibility of Empire Life products.
• Designs, executes, and measures campaigns across email, web, and social/digital channels.
• Develops strategic marketing and communication plans to support Group Marketing initiatives.
• Supports product launches, advisor councils, regional meetings, and branding initiatives.

Job description

Location: Hybrid in Kingston or Toronto (York Mills)

Please note the base salary will be determined by the successful candidate's education, skills and experience. The listed salary range serves as a general pay guideline for this position's pay level.

Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.

Empire Life is looking to hire a Group Marketing Manager to join our Marketing team! We are actively seeking candidates to fill a current, open position.

The total target compensation (TTC) range, including salary and target bonus, is $108,300 - $158,300. This TTC range is applicable to permanent roles only. The actual base salary offered within this range will be determined by the successful candidate’s skills and experience, as well as internal equity.

Why pursue this opportunity

• The environment - we understand the importance of work-life balance and strive to provide a supportive work environment that allows our employees to achieve both personal and professional goals.
• Impactful work - get the opportunity to work on meaningful projects that have a positive impact on our customers, our company, and society as a whole.
• The opportunity - collaborate with cross-functional teams and work on a variety of projects that will keep you engaged and continuously learning.
• Hone your skills - this is an opportunity that allows for you to grow your technical, and functional skills.

What you’ll be working on

• Develops and implements marketing strategies that meet the needs of plan sponsors plan members, and distribution partners to optimize growth and retention of Group Solutions products
• Independently manage and streamline day-to-day marketing administrative operations, proactively taking full ownership of tasks to ensure seamless execution
• Partners with internal and external resources to create, manage and implement marketing plans and strategies that raise awareness, build the brand, champions innovation and increases visibility and consideration of Empire Life's products to support goals and objectives
• Develops, executes and measures effectiveness of sales and marketing campaigns deployed through various marketing channels (including email, social media, digital advertising)
• Develop and implement strategic marketing and communication plans to support Group Marketing Products and initiatives
• Provide input into the ongoing development and refinement of Empire Life's brand positioning and voice
• Provide marketing support for product launches, advisor councils, regional meetings, campaigns, and branding initiatives
• Utilize digital marketing tools and technologies to develop and deliver marketing campaigns and content, including leveraging social networking to achieve business results
• Creation of marketing briefs to identify marketing strategies, tactics, and rationale for Group Products and initiatives as well as the metrics that will be used to determine their effectiveness
• Leverages generative artificial intelligence to develop and enhance marketing messages, materials and communications
• Ensure our value proposition and key messages are consistent and resonate with the target audience
• Work closely with key stakeholders, including internal and external partners, to develop marketing and communication processes that ensure timely and effective flow of information
• Contribute to the preparation of business cases and cost benefit analyses for marketing campaigns and initiatives
• Utilize fact finding methodologies to gather industry, market, competitor, distribution channel and client research in order to understand the customer and develop targeted marketing communication tactics
• Drive end-to-end webinar administration, managing logistics, setup, and live production to deliver polished, engaging events.
• Manage administration and lead educational webinars, roadshow and support regional content required to raise profile of Empire Life in the market
• Manage external advertising relationships and partner on ad spend recommendations with the Senior Marketing team.

What we’re looking for you to have

• 5+ years work experience in marketing role in the financial services, insurance, or group benefits industries
• Demonstrated experience in content development and strategic execution for a variety of media and channels, including email, web and PowerPoint
• Knowledge of virtual event platforms and the requirements of hosting them (e.g. BigMarker, etc.)
• Knowledge of Canadian group insurance, group retirement, or financial products and their use with advisors and plan sponsors is preferred
• Understands all aspects of branding and sales communications
• Strong understanding of sales focused approach and industry, distribution model, and clients
• Completion of post-secondary education with courses in communications, marketing, business, or graphic design
• Strong expertise in word processing, spreadsheet, email, internet, social media and presentation software and technology
• Bilingualism (French/English) is an asset
• Ability to apply new learning to solve problems or improve processes
• Clear writing, editing, proof-reading and verbal communication skills
• Ability to work independently and as a team member
• Strong, well-developed organizational skills
• If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Beyond the salary

For permanent full-time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases
• Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
• Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your professional growth and career advancement.
• A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
• Flexible work arrangements and an annual allotment of personal health days.
• Four weeks annual vacation from hire date
• A defined contribution pension plan with generous employer matching
• Top up programs for parental leave and compassionate leave
• Employer-sponsored wellness and recognition programs

Empire life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Empire Life is proud to be an equal opportunity employer, dedicated to building an inclusive and barrier-free workplace. We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process. If you require a specific adjustment to help you present your best self, please let us know—we are happy to work with you. If you need this job posting in an alternative format or have any accessibility questions, please contact [e-mail] .