Senior Manager, Earned Media - Technology

Weber Shandwick; Toronto; On-site; CAD 79,000 - 95,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Earned Media, focusing on technology. This role offers the chance to work with innovative companies shaping Canada's digital future. You will develop and execute integrated campaigns, build strong media relations, and translate complex topics into compelling stories. Join a forward-thinking agency that values your health and well-being, offering a comprehensive benefits package, including flexible time off and professional development opportunities. If you have a passion for PR and a pulse on the tech landscape, this is your opportunity to shine.

Benefits

Medical

Dental

Vision

RRSP (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement

BYOD - $50 monthly cell phone reimbursement

Flexible time off

Short-Term Disability

Paid Parental Leave Policy

Qualifications

• 4-6 years of experience in PR, communications, or journalism.
• Strong understanding of media and social media landscapes.
• Established media relationships with successful examples.

Responsibilities

• Develop and execute innovative integrated PR campaigns.
• Build relationships with influencers and content creators.
• Monitor media outlets and analyze insights from coverage.

Skills

Public Relations

Media Relations

Influencer Engagement

Strategic Communication

Campaign Development

Problem Solving

Presentation Skills

Education

Bachelor's Degree in Communications or Journalism

Experience in Agency Environment

Tools

Media Databases

Social Media Platforms

Job description

Senior Manager, Earned Media - Technology

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Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)

If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.

Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You're equally comfortable navigating the business press, national newsrooms, and tech trade media.

With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.

Responsibilities:

• Help develop and execute innovative and award-winning integrated PR campaigns for major brands
• Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks
• Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Assist in the development and coaching of junior team members
• Actively participate in agency development and assist with new business
  
  

KEY QUALIFICATIONS:

• Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
• Strong understanding of the overall media and social media landscapes
• Experience working with technology and/or telecom clients
• Established media relationships and examples of past success
• Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• Ability to work effectively with integrated agency teams
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
  
  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy
  
  

Salary range: $79,000 - $95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [e-mail]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Public Relations and Communications Services

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