Senior Manager, Digital Marketing

RBC; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

RBC Digital Marketing seeks a Senior Manager to drive AI Search and SEO for Personal Financing Products. You will lead cross‑functional digital initiatives and optimize organic growth across RBC's web properties.

You will partner with Centre of Excellence, Marketing, and business teams, monitor performance, mentor a high‑performing team, and shape the playbook for AI‑powered search at one of Canada's leading banks.

Qualifications

• 6+ years of digital marketing experience with hands-on SEO.
• Proven project management with cross-functional teams.
• Curiosity about Answer Engine Optimization and AI search surfaces.
• Familiarity with analytics tools: GA, SEMrush, Search Console, Siteimprove.
• Strong analytical storytelling for technical and non-technical audiences.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Lead updates to the public website with content, design, and development teams.
• Triage and execute website maintenance while monitoring performance.
• Plan and execute AI Search and SEO projects with partners.
• Serve as the Digital Marketing contact for AI Search and SEO initiatives.
• Monitor, analyze, and report on AI Search and SEO metrics to inform strategy.
• Collaborate across the full project lifecycle from ideation to reporting.
• Help build a high-performing team culture grounded in experimentation.

Skills

SEO expertise

Digital marketing

Project management

AI search

Data-driven insights

Stakeholder management

Communication skills

Tools

Google Analytics

SEMrush

Search Console

Siteimprove

A/B testing tools

Content Management Systems

HTML/CSS/JavaScript

Job description

Job Description

RBC Digital Marketing is looking for a Senior Manager to join the Personal Financing Products (PFP) team - someone with a strong AI Search and SEO track record and a sharp eye for what drives organic growth.

RBC Digital Marketing is looking for a Senior Manager to join the Personal Financing Products (PFP) team - someone with a strong AI Search and SEO track record and a sharp eye for what drives organic growth.

In this role, you will lead digital initiatives from cross-functional projects to the everyday tasks that uphold the operational standards of our web properties. As AI continues to reshape how people search, you will have real opportunities to work at the leading edge of that shift - and to directly impact how individuals and families find the lending solutions they need.

• Manage and coordinate updates to the public website, working cross-functionally with content, design, and development teams.
• Triage and execute website maintenance requests while proactively monitoring site health and performance.
• Plan, develop, and execute AI Search and SEO projects in close collaboration with Centre of Excellence, Marketing, and Line of Business partners.
• Serve as the primary Digital Marketing point of contact for AI Search and SEO initiatives, partnering with stakeholders across the organization to implement best practices across all digital assets and drive continuous improvement through data-driven insights.
• Monitor, analyze, and report on AI Search and SEO performance metrics - including traffic, rankings, conversions, and revenue - to inform strategy and measure impact.
• Navigate complexity by collaborating with internal and external partners across the full project lifecycle, from ideation and strategy through execution and reporting.
• Help build a high performing team culture grounded in growth, curiosity, bold thinking, and a genuine bias toward experimentation and creative problem-solving.

Must-have:

• 6+ years of digital marketing experience with hands on SEO expertise.
• Proven project management and organizational skills, including leading large-scale digital marketing projects with cross-functional teams from strategy through execution.
• Working knowledge of - or genuine curiosity about - Answer Engine Optimization: structured data, schema markup, entity optimization, AI search surfaces, and how LLMs surface and cite brand content.
• Technical proficiency, including familiarity with:
• Reporting and analytics tools such as Google Analytics, SEMrush, Search Console, and Siteimprove
• Website A/B testing and personalization tools
• Content Management Systems
• Development, staging, and production environments
• Strong relationship-building skills with the ability to influence and align internal and external partners at all levels.
• Strong analytical instincts - comfortable working in data, building a clear story from it, and communicating findings to both technical and non-technical audiences.
• Excellent written, verbal, and presentation communication skills.

Nice to have:

• Financial Services marketing experience and/or experience in a large matrix organization.
• Hands on experience optimizing AI-driven search engines, voice search, and LLM citation surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.).
• E-commerce marketing or digital product ownership experience.
• Working knowledge of HTML/CSS/JavaScript.

You’ll be at the frontier of search - and you’ll have the room to lead.

Most companies are still scrambling to understand AEO. RBC is already ahead of the pack. You will be joining a team that's actively building the playbook - not following someone else's - which means real ownership, real learning, and real impact on how one of Canada's most trusted brands is discovered in the age of AI powered search.

Here’s what else you can count on:

• Skill building at the edge of the discipline. AEO is moving fast, and you will be developing expertise in real time, with the resources and organizational support to experiment, test, and lead.
• A dynamic, high performing team that's collaborative, progressive, and genuinely invested in each other’s growth.
• Leaders who back you. You will be supported by people who want to see you develop - not just deliver.
• Work that challenges you. The problems are real, the stakes are meaningful, and the scale is significant.
• A comprehensive Total Rewards Program including performance bonuses, flexible benefits, and competitive compensation.

Job Skills

A/B Testing, Communication, Content Marketing, Detail Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2026-07-28

Application Deadline: 2026-08-24

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.